Pebble Drops Prices on Its Watches, Pokes Fun at Jony Ive

Pebble is dealing with the threat of Apple's upcoming Apple Watch by making jokes about the enthusiasm Apple employees have shown for the device. On its website, Pebble has a graphic of a gleeful Pebble, which says "Chill." Above that, are the words "Breathe, Jony. It's just a watch."

Further down, Pebble advertises the seven day battery life of its smart watches. "Why measure battery life in days? 'Cuz we can." This is a reference to the poor battery life seen in other smart watches, including Samsung's Galaxy Gear and the Moto 360, both of which last less than a day before requiring a charge.

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Though Apple has not announced battery life of the Apple Watch, rumors have suggested that it will last for about a day, requiring nightly charging. It is likely, however, that the company is continuing to make tweaks to improve battery as much as it can, which is why no specific information on battery has been released.

Pebble also touts its customizability and its relatively low cost while poking a bit of fun at some of Apple's Apple Watch statements. "Overpriced trophy watch wasn't on our to-do list," reads the site. "Pebble is made by real people, for real people keeping it real," it says, wrapping up with the following statement: "Just to recap, we made a watch. We didn't solve global warming."

In addition to highlighting the capabilities of the product with sly references to the Apple Watch, Pebble has also announced plans to cut the prices of both the Pebble and the Pebble Steel. The standard Pebble watch now retails for $99, while the more recently introduced Pebble Steel retails for $199. Both options are quite a bit more affordable than the Apple Watch, which is said to start at a price of $349.

Pebble has also introduced new health and fitness capabilities for Pebble devices. Following an update, Pebble users are now able to track activity non-stop and monitor their sleep habits. Additionally, Pebble watches will be available in more retail locations, including Sam's Club, Fry's Electronics, and more.


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Some Owners of Older iOS Devices Receiving Up to $300 in Liquid Damage Indicator Settlement

Back in April 2013, it was announced that Apple had agreed to a $53 million settlement in a class action lawsuit involving iPhone and iPod touch units that may have been improperly denied warranty coverage due to liquid damage indicators having been triggered in the devices.

The settlement, which covers iPhones denied warranty coverage on or before December 31, 2009 and iPod touches denied coverage on or before June 30, 2010, stems from Apple's use of triggered liquid damage indicators as sufficient reason for denying warranty coverage. Given the timeframe for the issue, the settlement is limited to iPhone 3GS and earlier and third-generation iPod touch and earlier models.

With the indicators' manufacturer, 3M, acknowledging the indicators could be at least partially triggered by humidity and not necessarily direct liquid contact, some owners pursued a case against Apple for improperly denying warranty coverage. Apple did later adjust its procedures to require additional visual inspection for liquid damage on devices where the indicators had been triggered, but for those who had already paid out of pocket to replace their devices, the case continued.

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As outlined on the settlement home page, administrators finally began sending out settlement checks to eligible claimants last week, and a number of MacRumors readers have reported receiving their checks over the past few days.

Owners of several different iPhone models have reported receiving checks for $251.55, with some reporting amounts as high as $300 while others have received smaller amounts for affected iPod touch units. Users receiving checks have until January 21 to cash or deposit them.


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Apple to announce fiscal Q4 earnings on October 20th, will include initial iPhone 6 sales

Screen Shot 2014-09-30 at 18.02.51

Apple has announced it is holding its earnings call for company results in fiscal Q4 (covering July, August and September) on October 20th. Following tradition, Apple will announce earnings in a press release about half an hour before the earnings call at 2PM PST. Apple’s earnings for fiscal Q4 will include the first wave of iPhone 6 and iPhone 6 Plus sales, as it went on sale towards the end of the period. However, Apple is unlikely to breakdown the split between new and old iPhone sales, as it only reports total sales numbers for Mac, iPhone and iPad.

For the period, at its last earnings call, Apple guided the following financial information.

  • revenue between $37 billion and $40 billion
  • gross margin between 37 percent and 38 percent
  • operating expenses between $4.75 billion and $4.85 billion
  • other income/(expense) of $250 million
  • tax rate of 26.1 percent

Apple’s conference calls consist of earnings results, statements from Apple CFO Luca Maestri and Apple CEO Tim Cook and Q&A from select investors and analysts. Analyst expectations for device sales are good, with many upping $AAPL price targets on the back of strong iPhone 6 demand. Apple will also state its forecasts for the crucial holiday quarter as part of its earnings releases on October 20th.

As usual, 9to5Mac will cover Apple’s earnings in full detail.


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Apple reportedly punishes German mag for its iPhone 6 Plus bend test

An iPhone 6 bend test left a German tech magazine with bigger worries than a needlessly broken smartphone: The publication was reportedly banned from future Apple events and told it would no longer receive the Cupertino company’s latest products for






Apple reportedly punishes German mag for its iPhone 6 Plus bend test

An iPhone 6 bend test left a German tech magazine with bigger worries than a needlessly broken smartphone: The publication was reportedly banned from future Apple events and told it would no longer receive the Cupertino company’s latest products for