Apple broadens its supply chain to maximise profit margins

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Apple is reportedly keeping its options open when it comes to select manufacturing partners for the iPhone 6 and Apple Watch, by broadening the number of companies that it contracts work out to. In other words, those supply-and-demand issues which have




Apple granted patents on three Apple Watch bands, just days before the first ones are due to ship

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Apple has been granted patents on three Apple Watch bands, just a few days before pre-order customers are due to start receiving their watches, reports Patently Apple. The three patents cover the Sport Band, Classic Buckle and Link Bracelet, and are simply listed as “the ornamental design for a band, as shown and described” … 

Apple had already been granted a patent for the Modern Buckle that the company apparently sees as a women’s band, as it is available only for the 38mm watch.

While the Link Bracelet is currently only on sale in stainless steel, Apple has given solid gold versions to celebrities, including designer Karl Lagerfeld and singer Beyoncé.

The rest of us should start receiving our Apple Watches from the 24th, some seeing their credit cards charged and their order status switching from ‘processing’ to ‘preparing for shipment.’ An estimate of pre-order sales yesterday suggested that Apple may by then have sold 3M watches, generating $2B in revenue.


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Apple shares Earth Day 2015 collection with content to help improve the planet

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After sharing its latest Environmental Responsibility report this morning, Apple this evening has added a new Earth Day 2015 section to the App Store. The section highlights content that contribute to environmental awareness, as well as apps that promote green living and going paperless.

Further, Apple’s Earth Day 2015 section aggregates books, movies, iTunes U content, podcasts, and TV shows that relate to the Earth. Selections include the TV show “Planet Earth,” the movie “March of the Penguins,” the book “Environmental Debt,” the apps Evernote Scannable and Green Living, and various National Geographic magazines.

Apple writes that its goals as a company go beyond just making the best products in the world and extend to making the best products for the world:

Our commitment to the environment starts from the ground up. We strive to change things for the better and create not only the best products in the world, but the best products for the world. Learn about how to improve the world around you with our Earth Day collections.

Apple’s Earth Day 2015 App Store collection is available now. Earth Day officially is Wednesday, April 22nd, 2015.


Filed under: AAPL Company, Apps Tagged: App Store, Apple, Apps, collection, Earth, Earth Day, earth day 2015, iTunes

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