Apple executives have discussed charging around $400 for the company’s new wearable device.The report indicates that it is unclear whether Apple will have the pricing issue settled in time for its September 9 media event where it will reportedly show off the device, popularly referred to as the iWatch. If not, the company would remain silent on pricing for the time being and announce it a later date closer to launch, which may not occur until early next year.
Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.
Rumors regarding the wearable device have been inconsistent over time, making it unclear where on the spectrum of health and fitness band to true smart watch it will fall. Apple may, however, have altered its announcement schedule in order to better position the device as an iPhone accessory rather than as a standalone product.
(Image: iWatch concept from ifyoucouldseethefuture.com)
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Apple executives have discussed charging around $400 for the company’s new wearable device. Pricing has yet to be finalized for the forthcoming product, which is expected to begin shipping next year. Sources say consumers should expect a range of prices for different models including lower priced versions.
The price positioning is reminiscent of Apple’s latest product launch, the iPad, in which price points of $1,000 were batted around before Steve Jobs took the stage and conjured up the jaw-dropping $499 starting price point.
But without knowing about the wearable product, how can we judge the price point…
As a price comparison, Samsung, LG and soon Motorola and others will be out on the market with devices in the $200+ range. Fitness bands typically run in the $100 range. Apple obviously brings a premium hardware and experience to the table.
We’ll be covering Apple’s September 9th Flint Center announcement and all of the last minute details that come out.
Filed under: AAPL Company