One thing that Apple didn’t get into during its keynote presentation is any possible gaming experiences that might come with its new Apple Watch wearable. Today, however, EA has announced that it’s already prototyping ideas for wearables like Apple Watch. In a blog post from EA’s Mobile gaming head Frank Gibeau, the company announced announced it has a team working on ideas for gaming on wearables including standalone games and second screen experiences for console and mobile games:
I’m also interested to see more about Apple’s new watch – clearly wearables are intriguing as an emerging gaming platform. We have a small group already prototyping ideas right now. We’re thinking about app extensions that could let you dictate gameplay on your phone or console, like accessing the “Team Driver” feature in Real Racing 3 that allows players to make passive progress by having their team driver complete race events when they’re not actively playing the game on their phones.
Gibeau also noted the team is working on standalone gaming experiences for wearables in a brief interview with Cnet. “In fact, we have two teams prototyping wearable experiences that are not only standalone, but also some ideas where you can actually use the fitness component in the watch that can unlock capabilities in the game that might be on your iPhone. Or you could do crafting or some other auction trading on your watch that goes back into your tablet game that you might check out later when you get home.”
In addition, the company announced its next three mobile games today including FIFA 15 Ultimate Team coming later this month and Peggle Blast and SimCity BuildIt in the fall, all with new features for iPhone 6 and iOS 8.
Filed under: Apple Watch Tagged: Apple watch, console, EA, Games, gaming, second screen, smartwatch, Watch, Wearables
Apple’s App Store is a crowded market for games, and even gaming giants like EA have a tough time getting noticed. For years, developers have dropped the prices of their apps in the hopes of getting them onto more devices, but on Thursday, EA started testing a new type of promotional giveaway: It’s giving out special iOS codes for “Real Racing 3″ that give players a little bit of the game’s in-app currency.
Since “Real Racing 3″ is a freemium game, it would’ve been impossible to discount the face price of the game. Instead, visiting a special link unlocks a “Handful of Gold,” which would be a $2 purchase without the promotion. The 10 gold pieces can be used by players to customize and upgrade the game’s cars. “Real Racing 3″ offers in-app purchases that cost as much as $20.
Real Racing 3 has had moderate success on the Apple App Store, clocking in as the top grossing app in 70 countries in March 2013. However, its downloads have been slipping recently, which is a fairly common problem among aging games.
The promotion, which was spotted by 148Apps, seems to be a use of Apple’s promo codes, which previously had only been used for paid app giveaways. Given the history between Apple and EA, whose games are frequently featured on the App Store, this could be the first of many promotions of this kind.
Related research and analysis from Gigaom Research:
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