Apple updated its Environmental Initiatives website and has issued its 2014 Environmental Responsibility Report today. Today’s update fulfills a promise from Earth Day in which Apple said that it would more frequently update consumers on its environmental progress. Apple has always been focused on the environment, but it has pushed its attention to new levels with the hire of former EPA head Lisa Jackson last year.
Today’s report has several updates. First, Apple says that it will now be providing carbon emissions data to the Carbon Disclosure Project at the request of shareholders. Apple says that it has made this data public for the past 6 years, but today’s change is the planned submissions to the aforementioned CDP. Apple also announced that it has re-calculated its 2012 emissions data and has found that its carbon footprint actually shrank (for the first time) 3% between 2012 and 2013:
Second, while focusing on our climate data, we decided to recalculate our 2012 emissions using our newest methodology — the same model we used to calculate our 2013 numbers. The new analysis shows that our carbon footprint actually shrank by 3 percent from 2012 to 2013. This marked the first time we’ve seen a year-over-year decline since we began tracking the numbers in 2009. While we’re excited about this progress, we know our work is far from done.
Apple’s full Environmental Responsibility Report, which was previously called the Facilities Environmental Footprint Report, is available to view in full in PDF format, but here are some notable tidbits courtesy of Apple:
- We’re now powering 145 of our U.S. retail stores and all of our retail stores in Australia with 100 percent renewable energy.
- Thanks to our clean-power investments, our carbon footprint from energy use dropped by 31 percent from fiscal 2011 to fiscal 2013 — even though our overall energy consumption increased by 44 percent during that time.
- The energy efficiency programs we applied to our corporate offices in the Cupertino area over the past three years saved 28.5 million kWh of electricity and 751,000 therms of natural gas.
- The commute alternatives program for our employees provided more than 1 million trips and helped avoid greenhouse gas emissions equivalent to taking more than 15,000 vehicles off the road.
With all the improvements over the past year, Apple still notes that it has challenges ahead. The company has disclosed that 2013 water usage “rose significantly in 2013″ due to construction activities. Apple has been preparing its Apple Campus 2 as well as constructing new offices in Cupertino and Austin, Texas. Apple also says that it is “committed” to addressing the significant carbon emissions produced by its manufacturing partners.
Filed under: AAPL Company Tagged: Apple, Australia, Carbon footprint, Earth Day, Greenhouse gas, Kilowatt hour, Lisa Jackson, United States Environmental Protection Agency
The iPhone gained market share in Japan, Australia, UK, France and Spain, with its strongest growth in Japan, where first quarter market share grew by 8.6 percent, from 49 percent in 2013 ro 57.6 percent in 2014. Apple’s success in the country followed a deal with Japan’s largest wireless carrier, DoCoMo.
Japan’s love affair with Apple shows no sign of fading. Even though the iPhone has now been available on Japan’s largest carrier, NTT DoCoMo, for a number of months Apple still accounts for more than 40% of sales on the network. The success of the iPhone is also filtering through to the iPad, with almost a quarter of Japanese iPhone owners also owning an iPad. With smartphone penetration in Japan lagging well behind Europe and the US, Japan will remain a key growth market for Apple …
The iPhone did, however, lose market share in the USA, China, Germany and Italy. Its market share in the U.S. fell from 43.7 percent in the first quarter of last year to 35.9 percent in the same period this year, a drop of 7.8 percent.
As ever, total market share is more of a point of interest than a key metric for Apple. Market share figures measure sales across all smartphones, from the most basic to top-of-the-line models. Apple competes only at the top end of the market, so growth at the bottom end will dilute the company’s market share despite the fact that iPhone sales continue to grow.
In the quarter in question, worldwide iPhone sales grew from 37.4M to 43.7M, an increase of almost 17 percent. While Apple’s smartphone market share in China fell by 5.4 percent, for example, actual iPhone sales grew by 28 percent.
Filed under: AAPL Company, iOS Devices Tagged: AAPL, Apple market share, Australia, china, France, iPhone, iPhone 5S, iPhone market share, Japan, Spain, UK
Apple appears to be readying for an UK iTunes Radio launch in the near future. As indicated by this tweet, Apple’s director of iAd Paul Wright has recently been visiting media marketing agencies to discuss iAd in relation to iTunes Radio.
Bloomberg said that Apple was planning to launch in the UK in ‘early 2014′ last October, but so far this has not happened several months into 2014. Although many people have seen iTunes Radio sporadically appear on their devices in recent months, it is has only officially expanded to Australia beyond the US launch alongside iOS 7.
Paul Wright is currently a lead iAd director for Europe, the Middle East and Asia. Being based in London, it makes sense that he would be leading discussions about iTunes Radio advertising for the UK region. Wright also used to be OMD’s chief digital officer so it is likely that he would leverage these relationships in his role at Apple.
OMD are already known to be linked closely to Apple’s advertising teams, having previously been in talks with the company to negotiate advertising campaigns for iTunes Radio’s launch. We asked OMD on the matter, but the company has not been available for comment.
On Friday, it was reported that Apple was blocking a UK-based iTunes Radio competitor from the iAd network, giving even more credence to an imminent launch in the region.
The expansion of iTunes Radio comes as Apple reportedly faces pressure to overhaul its iTunes offerings, after music labels were underwhelmed by iTunes Radio’s performance. 9to5Mac has previously reported that Apple is considering promoting its iTunes Radio app to a dedicated app in iOS 8.
Filed under: AAPL Company Tagged: Apple, Australia, IAd, iOS, iTunes, itunes radio, London, Middle East