Category Archives: Tim Cook

Will Apple hit a Valentine’s Day 2015 target for the Apple Watch’s release?

 

Screenshot 2014-09-24 10.42.08

You may remember Apple CEO Tim Cook teasing major new product categories for Apple to be released in 2014. Technically, that will happen with Apple Pay next month, Apple’s first foray into the mobile payments category, but it is far more likely that Cook had been focusing his teases on the Apple Watch. Earlier this month, Apple debuted the fashion and fitness-oriented smart watch to the same crowd that saw the debut of the iPhone 6 and iPhone 6 Plus. While the Watch was demonstrated, it is obviously not a finished product: it’s not shipping until “early 2015,” according to Apple.

How early in 2015? Nobody knows for sure, but a new profile from The Information says “that Apple would be lucky to ship it by Valentine’s Day.” At 9to5, we’ve been hearing similar whispers. Valentine’s Day is in February, and this could be a great target for Apple to try to hit for the Watch’s launch. That Hallmark Holiday isn’t as strong as a shopping season as the December holidays, but it is still a time that many people seek out expensive or fashionable gifts. So why not the Apple Watch Edition, too? Apple has done product launches around that timeframe before, releasing new iOS device storage capacities and pink-colored models on multiple occasions.

Valentine’s Day aside, the bigger picture here is that many signs indicate Apple missed its own 2014 launch target. As The Information says:

Earlier this year, Apple executives indicated to some employees and others involved in the product that it was expected launch for the holidays. After all, since 2011, Apple has configured itself for once-a-year launches of new versions of its flagship hardware, the iPhone, in time for the Western world’s peak shopping season. But at some point in recent months that changed, according to these people, who surmised that Apple wanted more time on the software and the apps. The Information previously reported some development hiccups, including consideration of a new screen. The inside chatter parallels a shift among analysts as well; in the months before the announcement, many shifted their forecasts from this year to next.

Seemingly confirming this is commentary from from Cook and Apple Senior VP of Operations Jeff Williams (who supervised the Apple Watch software and hardware engineering groups) in an interview with Bloomberg BusinessWeek. Asked why the Apple Watch missed a 2014 target, the executives responded:

Williams is unapologetic about the Apple Watch missing the 2014 holiday season. “We want to make the best product in the world,” he says. “One of our competitors is on their fourth or fifth attempt, but nobody is wearing them.” Cook also preaches patience. “We could have done the watch much earlier, honestly, but not at the fit and finish and quality and integration of these products,” he says. “And so we are willing to wait.”

So it seems fairly clear that 2014 was the original, missed target, but Apple is unapologetic about the entire situation. After all, this makes sense. Apple has been teasing a new category for years during the post-Steve Jobs-era, and they need to get it mostly right on version 1.0. Cook has even hinted that his own Apple Watch has yet-to-be-introduced functionality, and we don’t even know the pricing or exact details about the device (beyond the Sport model), so perhaps Apple will announce everything else related to the Watch on their website or at an event early next year.

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Talking Schmidt: Google’s executive chairman challenges Tim Cook on privacy citing Chrome’s ‘incognito mode’

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In his letter on privacy shared last week, Apple CEO Tim Cook contrasted the business model of Apple against that of its competitors while strongly taking a shot at Google, Gmail, and Android without actually naming the company and services. The infinitely entertaining executive chairman of Google and former Apple board member Eric Schmidt was recently asked by ABC News about Cook’s open letter on the company and privacy.

In short, Schmidt, who is making the media rounds to promote his upcoming book How Google Works, said Cook’s description of Google and privacy is incorrect, which you would expect from the Google chairman. But his first shot at debunking Cook’s claim was sort of out of left field (okay, as you also might expect):

Eric Schmidt: I think that’s not quite right. The fact of the matter is Google allows you to delete the information that we know about you. In fact, Google is so concerned about privacy that you can in fact be using Chrome for example you can browse in what is called Incognito Mode, where no one sees anything about you. So I just don’t think that’s right. 

Rebecca Jarvis: You think he’s incorrect in saying so?

Eric Schdmit: That’s correct.

Incognito mode?! The privacy setting you use to hide your browsing history when you’re, ahem, planning a top secret surprise vacation with your significant other that you don’t want revealed in your search results? That’s Schmidt’s response to Cook’s suggestion that Google doesn’t value your privacy?

As a refresher, here is the relevant excerpt from Tim Cook’s open letter on privacy:

A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product. But at Apple, we believe a great customer experience shouldn’t come at the expense of your privacy.

Our business model is very straightforward: We sell great products. We don’t build a profile based on your email content or web browsing habits to sell to advertisers. We don’t “monetize” the information you store on your iPhone or in iCloud. And we don’t read your email or your messages to get information to market to you. Our software and services are designed to make our devices better. Plain and simple.

Not that ‘incognito mode’ isn’t valuable and without merit in terms of privacy, but it’s hardly a differentiating factor between the two companies and tiny part of the big picture that Cook was describing. Also interesting in the context of Schmidt’s line of defense is the history section of the Wikipedia entry for ‘privacy mode':

The earliest reference to the term was in May 2005 and used to discuss the privacy features in the Safari browser bundled with Mac OS X Tiger. The feature has since been adopted in other browsers, and led to popularisation of the term in 2008 by mainstream news outlets and computing websites when discussing beta versions of Internet Explorer 8. 

However, privacy modes operate as shields because browsers typically do not remove all data from the cache after the session. Plugins, like Silverlight, are able to set cookies that will not be removed after the session. Internet Explorer 8 also contains a feature called InPrivate Subscriptions, an RSS web feed with sites approved for use with InPrivate browsing.

Okay, so not so Chrome-specific (aside from the naming) and maybe not so private. Chrome admits as much when entering the privacy mode (admittedly, I do miss the line where it says it doesn’t protect you from the people behind you):

Screen Shot 2014-09-23 at 11.53.12 AM

At any rate, here’s good ol’ Schmidt in action:

See also: Cook’s discussion on privacy during his interview with Charlie Rose where he did name Google as what comes to mind when he thinks of Apple’s competition (hence the slight back and forth between the CEO and the executive chairman) and the rest of our Talking Schmidt series.


Filed under: AAPL Company, Tech Industry Tagged: ABC, Android, Apple, Chrome, Eric Schmidt, Gmail, Google, incognito mode, privacy, privacy browsing, private mode, Safari, talking schmidt, Tim Cook

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Tim Cook says new Apple ‘Spaceship’ HQ will be the greenest building on the planet

Tim Cook Climate Week NYC

As we shared this morning, Apple CEO Tim Cook today participated in the Climate Week NYC environment-focused conference to speak on behalf of Apple and the company’s efforts on preserving the planet. During his interview, Cook stated that Apple’s new headquarters will be what he thinks is the greenest building on the planet:

“We’re building a new headquarters that will, I think, be the greenest building on the planet. It’ll be a center for innovation, and it’s something clearly our employees want and we want.

Cook’s comments came in the context of discussing Apple’s efforts to monitor the environmental impact of the supply chain behind Apple’s products, not just Apple-operated facilities and improving the carbon footprint of other facilities. Cook echoed past comments by saying that Apple will focus on the supply chain “in a major way.”

Cook also stated that he believes that transparency on how companies impact the environment begins with each product and that consumers will vote with their dollar in supporting companies doing the right thing for the planet.

As we mentioned this morning, Apple’s attention toward the environment is not new for the company behind the iPhone and Mac:

After hiring EPEAT’s Lisa Jackson in May 2013, Apple has converted much of its power to 100% renewable energy. It has an entire microsite dedicated to its efforts and has even advertised its environmental commitments in the press. Apple’s upcoming campus will be powered solely by renewable energy sources, as are its latest data centers. Cook has stated many times that whilst secretive about new products, he wants every company to ‘copy’ Apple’s focus on the environment.

The company even has a dedicated microsite on the environment to profiling its environmental projects and impact.

Apple’s Campus 2, the subject of his statement on Apple’s environmental effort, is currently under construction as seen by recent aerial shots of the location and expected to be complete around the end of 2016.

You can view Cook’s appearance from Climate Week NYC below.


Filed under: AAPL Company, Tech Industry Tagged: Apple, Apple Campus 2, campus 2, climate change, Climate Week NYC, environment, green, Renewable energy, spaceship, Supply chain, Tim Cook

For more news on AAPL Company, Apple, and Tech Industry continue reading at 9to5Mac.

What do you think? Discuss "Tim Cook says new Apple ‘Spaceship’ HQ will be the greenest building on the planet" with our community.

Tim Cook says new Apple ‘Spaceship’ HQ will be the greenest building on the planet

Tim Cook Climate Week NYC

As we shared this morning, Apple CEO Tim Cook today participated in the Climate Week NYC environment-focused conference to speak on behalf of Apple and the company’s efforts on preserving the planet. During his interview, Cook stated that Apple’s new headquarters will be what he thinks is the greenest building on the planet:

“We’re building a new headquarters that will, I think, be the greenest building on the planet. It’ll be a center for innovation, and it’s something clearly our employees want and we want.

Cook’s comments came in the context of discussing Apple’s efforts to monitor the environmental impact of the supply chain behind Apple’s products, not just Apple-operated facilities and improving the carbon footprint of other facilities. Cook echoed past comments by saying that Apple will focus on the supply chain “in a major way.”

Cook also stated that he believes that transparency on how companies impact the environment begins with each product and that consumers will vote with their dollar in supporting companies doing the right thing for the planet.

As we mentioned this morning, Apple’s attention toward the environment is not new for the company behind the iPhone and Mac:

After hiring EPEAT’s Lisa Jackson in May 2013, Apple has converted much of its power to 100% renewable energy. It has an entire microsite dedicated to its efforts and has even advertised its environmental commitments in the press. Apple’s upcoming campus will be powered solely by renewable energy sources, as are its latest data centers. Cook has stated many times that whilst secretive about new products, he wants every company to ‘copy’ Apple’s focus on the environment.

The company even has a dedicated microsite on the environment to profiling its environmental projects and impact.

Apple’s Campus 2, the subject of his statement on Apple’s environmental effort, is currently under construction as seen by recent aerial shots of the location and expected to be complete around the end of 2016.

You can view Cook’s appearance from Climate Week NYC below.


Filed under: AAPL Company, Tech Industry Tagged: Apple, Apple Campus 2, campus 2, climate change, Climate Week NYC, environment, green, Renewable energy, spaceship, Supply chain, Tim Cook

For more news on AAPL Company, Apple, and Tech Industry continue reading at 9to5Mac.

What do you think? Discuss "Tim Cook says new Apple ‘Spaceship’ HQ will be the greenest building on the planet" with our community.