Category Archives: Tim Cook

Live blog: The latest news from Apple CEO Tim Cook’s WSJ interview


Cook’s previous wide-ranging interview

Following the announcement of a record earnings results, the debut of a pair of new iPhones, the launch of Apple, the introduction of new iPads, and the unveiling of the upcoming Apple Watch, Apple CEO Tim Cook is taking the stage in California at the Wall Street Journal’s inaugural WSJ.D Live conference. Cook could drop some juicy details behind Apple’s latest products and about Apple’s future, and we’ll be using this live blog post to share the latest details from the interview. You can find all tonight’s action below and follow us for more updates on Twitter:


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Tim Cook talks Apple Pay, Apple Watch and security on final day in China


On the final day of Tim Cook’s four-day visit to China, he told state news agency Xinhuanet that Apple Pay was top of the list of things the company wanted to take to China.

“China is a really key market for us,” said the CEO. “Everything we do, we are going to work it here. Apple Pay is on the top of the list.”

Cook said that Apple would be working to understand the steps needed to bring the new service to China before meeting with local carriers, banks and merchants …

Cook also said that people would find the Apple Watch to be a must-have product.

“We are going to wonder how we ever lived without it,” said Cook, “That’s the real test of a great product: you wonder how you live without it. And I think that’s going to happen to the Apple Watch.”

Asked about Wednesday’s meeting with Chinese premier Ma Kai, in which Cook is believed to have delicately raised the issue of an iCloud phishing attack alleged to have involved the Chinese government firewall, the Apple CEO said only that the discussion had been “very open,” “fascinating” and “impressive.”

It was also revealed that the iPhone worker he spoke with at the Foxconn factory had been taking part in Apple’s Supplier Employee Education and Development (SEED) program, in which employees are offered free courses in English, computing and other topics.

Photo: NBC

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Apple to grow retail stores in China from 15 to 40 within two years, says Cook


Tim Cook noted during Monday’s earnings call that Apple was “investing like crazy” in China, but he took the opportunity of his current visit to the country to put a specific number on the company’s retail expansion plans: it will open 25 new Apple Stores in Greater China within the next two years. Greater China includes both Hong Kong and Taiwan.

Speaking to local media, Cook also said that China would in time become Apple’s biggest market, reports the WSJ … 

The paper was able to confirm with Apple that Cook said:

In the future China will become Apple’s biggest revenue contributor. It’s just a matter of time.

Bloomberg noted that Apple’s Q4 results show that Greater China currently makes up 14% of Apple’s revenues. Chief financial officer Luca Maestri described demand from China as “off the charts” and Cook described the country as “an enormous market where there are more people graduating into the middle class than any nation on Earth in history.”

Cook’s visit to China began with a meeting with the country’s vice premier to discuss information security after the recent phishing attack which was reported to have been orchestrated by the Chinese government. He followed this with a visit to an iPhone factory, which he described as “an early highlight” of the trip.

The Apple CEO is due to attend meetings at Beijing’s Tsinghua University, where he is a member of the advisory board for the School of Economics and Management. Facebook CEO Mark Zuckerberg, also in China at present, has recently joined the same board and is likely to be attending some of the same meetings. Cook also indicated that he may be meeting with local firms Baidu and Alibaba during his trip.

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