Category Archives: Tim Cook

Tim Cook says Apple Watch “orders are great” in visit to Palo Alto Apple Store, wears custom watch with red crown

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Tim Cook visited the Palo Alto Apple Store today to check out the Apple Watch buzz, as people around the world attend try-on appointments and (failed to) pre-order Apple Watch online. In an interview with CNBC, Cook said that customer response has been extraordinary and “orders are great”.

The interviewer asks Cook what he wears day-to-day. Cook says he swaps out bands depending on the occasion but likes the Apple Watch stainless steel with the white rubber Sport band. Weirdly, Cook’s watch features a custom red crown that is usually only found on certain Apple Watch Edition models. Photo below …

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The red crown is normally reserved for specific Apple Watch Edition models, which color match the crown color with the watch band.

It’s unclear why Cook has this on the normal stainless steel model, although may hint at further customization options coming down the line. Before the release, there was some murmurs that Apple would offer engraving options although the company is yet to announce any such service. Another possibility (arguably more likely) is that Cook has some kind of internal testing Apple Watch unit that simply happened to feature a red crown and does not reflect public product plans.


Filed under: Apple Watch, iOS, iOS Devices Tagged: Apple watch, Tim Cook

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Apple confirms Apple Watch orders are exclusively online for the launch period, expects demand to outstrip supply

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Leaked delivery details from Apple.com indicated supply would be constrained.

Update: A reader got a reply from Apple CEO Tim Cook about the situation. See below.

Apple has today posted a press release reaffirming that Apple Watch try-on sessions and preorders start tomorrow, Friday April 10th. It also confirms that Apple Watch orders will be exclusively online for the launch period.

Angela Ahrendts says that Apple expects demand to outstrip supply at launch on the back of tremendous interest from customers viewing watches online and in the Apple Store app. As such, this has forced the company to limit orders to online only for the time being.

“We are excited to welcome customers tomorrow and introduce them to Apple Watch, our most personal device yet. Based on the tremendous interest from people visiting our stores, as well as the number of customers who have gone to the Apple Online Store to mark their favorite Apple Watch ahead of availability, we expect that strong customer demand will exceed our supply at launch,” said Angela Ahrendts, Apple’s senior vice president of Retail and Online Stores. “To provide the best experience and selection to as many customers as we can, we will be taking orders for Apple Watch exclusively online during the initial launch period.”

Apple Watch will be available in the US, UK, Australia, Canada, China, France, Germany, Hong Kong and Japan in Apple Stores for try-on sessions from tomorrow. The Watch will also be featured at the Galeries Lafayette in Paris, Isetan in Tokyo, London’s Selfridges, and some resellers in Japan and China. From April 24th, the Apple Watch will also be on display in ’boutiques’, such as Colette in Paris, Dover Street Market in London and Tokyo, Mayfield in Los Angeles and The Corner in Berlin.

As 9to5Mac has previously reported, all customers visiting the Apple Store in the launch countries will be able to see all three models, although try-on sessions for the Apple Watch Edition are limited to only a select number of locations. Apple Watch demo stands will let walk-in customers play with watch faces and other features, no appointment necessary.

Online preorders begin at 12:01 AM PDT on April 10th.

Update: Tim Cook replied to a reader, which helps to clarify the situation a bit. Cook says ‘This isn’t different from other new products’.

A number of units will be delivered on the 24th but it is unlikely every unit ordered tomorrow will be delivered on the 24th. This depends on how many units are ordered for a specific SKU compared to the supply we have of that specific SKU. This isn’t different from other new products. Sometimes demand exceed supply for a period of time. I can assure you we are working around the clock to get as many units to customers as fast as possible.

There will be an order limit of 2.

The Badger fans and team were very classy. Of course, I loved the outcome but it was one of those games either team could have won.

Tim


Filed under: AAPL Company, Apple Watch, iOS, iOS Devices, Tech Industry Tagged: Apple watch, april 10th, boutiques, cities, preorder, preorders, Tim Cook

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Tim Cook reported to be in Paris, likely for Apple Watch launch in Galeries Lafayette

A previous visit to Paris by Tim Cook to promote the Apple Watch

A previous visit to Paris by Tim Cook to promote the Apple Watch

Mac4Ever is reporting that Apple CEO Tim Cook is in Paris, likely for the Apple Watch launch in the upmarket Galeries Lafayette department store. The Apple Watch section of the store spans four balconies and is set for its grand opening at 9am tomorrow.

The similar section within the Selfridges department store in London opens the same day, and with the two cities just a 45-minute flight (or 2 hour train away, it seems likely Cook will put in an appearance there too. Visits to nearby Apple Stores in both cities also seem a reasonable bet, London’s Regent Street store is very close to Selfridges.

The watch saw mixed reviews yesterday, with the general consensus that it was easily the best smartwatch on the market but suffered from a number of usability issues–and several reviewers were still trying to figure out whether it really had a useful role to play in their daily lives.


Filed under: AAPL Company, Apple Watch Tagged: Apple Inc, Apple watch, Department store, Galeries Lafayette, London, Paris, Selfridges, Tim Cook

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Pharrell shows off Apple Watch on The Voice as Tim Cook wears it to national championship game

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Last week we noticed that Apple had started seeding Apple Watch review units to the media, and this evening the device is getting more promotion. On popular TV show “The Voice,” coach Pharrell Williams can clearly be seen wearing the Apple Watch. Likewise, Apple CEO Tim Cook is attending the NCCA national championship game with the Apple Watch clearly strapped on his wrist.

Tim Cook appears to be wearing the stainless steel Apple Watch with a white sport band, while Pharrell appears to have on a Gold Edition model with a white sport band. Cook received his masters degree from Duke, which explains why the Apple CEO is in Indianapolis for the NCAA national championship game.

The Apple Watch will go up for pre-order this Friday, April 10th, with in-store previews beginning the same day. The device will go on-sale April 24th, although we’ve noted that retail stock will be incredibly limited for many models on launch day. Earlier this evening, Tim Cook sent a memo to all Apple employees regarding the Apple Watch launch. In the memo, Cook congratulated his staff on the hard work it has put towards the Apple Watch. He also noted that Apple employees will all get 50% discounts on the aluminum sport and stainless steel models of the Watch and $550 off of the gold Edition variations.

Instagram Photo


Filed under: Apple Watch Tagged: Apple, Apple watch, NCAA, Pharrell Williams, the voice, Tim Cook, Watch

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