While the relatively modest iPad updates might have led to a flurry of ‘Apple is doomed’ reports from analysts, an early roundup by Fortune suggests that the consensus view so far remains positive. Most are rating it a buy or overweight – meaning they expect it to outperform typical stocks – with the majority setting a target price in the $112-120 range …
While some were impressed by the product announcements – Cantor Fitzgerald’s Brian White describing the iPad Air 2 as “shockingly thin” and the Retina iMac as “amazing” – most were focused more on the iPhone 6/Plus and Apple Pay.
Most noted the early success of the iPhone 6/Plus, with Chinese sales opening today. Baird’s William Power said that Apple Pay would “open a new chapter for the Apple ecosystem,” while RBC’s Amit Daryanani noted the “potential recurring revenue from Apple Pay transactions.”
Morningstar’s Brian Colello viewed the Retina iMac as a precursor to an Apple television: “Our only real surprise was the quality of the retina as its 5k display has more pixels than even the most-advanced Ultra HD TVs. We view this 5K display as the type of high-quality (and likely high-priced) screen that Apple will likely include in any potential full TV products. “
Photo credit: abc7chicago.com
Filed under: AAPL Company Tagged: AAPL, Apple, Apple pay, Brian J. White, Cantor Fitzgerald, iMac, iPad, iPad Air 2, iPhone, iPhone 6, iphone 6 plus, Retina iMac, television
Here’s some good news for Apple amid several months of controversy surrounding the Cupertino-company’s marketing efforts: Apples’ 2013 Holiday season television commercial “Misunderstood” has won a Creative Arts Emmy Award for most “outstanding commercial” in 2014. The award was announced on the Emmy’s winners list last night, and the Creative Arts Emmy Awards are presented for “guest performers on television dramas and comedy series, as well as the many talented artists and craftspeople behind the scenes to create television excellence.” The main, televised Emmy Awards ceremony takes place on August 25th…
Apple’s Misunderstood ad features the iPhone 5s, Apple TV, and AirPlay to show how a movie can be filmed, edited, and presented via an iPhone. The Apple ad was nominated alongside advertisements from General Electric, Nike, and Budweiser. Apple’s winning advertisement was produced by longtime advertising and marketing partner Media Arts Lab of TBWA in Los Angeles, California. Over the past few months, Apple has been reducing its reliance on Media Arts Lab and has bolstered its in-house marketing efforts.
Apple’s advertisements and marketing strategies have been criticized over the past year with low ratings and comparisons to Samsung’s viral advertising, but this win shows that Apple’s approach to focusing on a product’s capabilities, along with touching background music, can still make a positive impact on critics. Apple has been expanding its advertising efforts in recent months by seeking new viral and social media marketing experts and hiring former Nike and Burberry social media chief Musa Tariq.
Filed under: AAPL Company Tagged: Apple, Budweiser, Creative Arts Emmy Award, Emmy, Emmy Award, iPhone, Los Angeles, television