Category Archives: retail

Apple’s updated environmental report card by the numbers

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Ahead of Earth Day celebrations planned for tomorrow, Apple today has completely revamped its environmental site with new stats alongside announcements for initiatives planned for the year to come. It also gave an interview with its new head of environmental issues Lisa Jackson. If you don’t want to dig through and read the multiple pages in Apple’s updated report, below we’ve put together a roundup of all the numbers and initiatives Apple announced today:

-2013 Carbon Footprint: 33,800,000 metric tons of green house gas emissions.

-9 percent increase in carbon footprint for 2013 (after improving data accuracy from years prior).

-169 percent increase in the use of renewable energy at Apple corporate facilities worldwide (35% in 2010).

-In 2013, converted 73 percent energy for all facilities — 86 percent for corporate campuses, and 100 percent for data centers.

-Already 120 U.S. retail stores powered with renewable energy in 2014.

-Two 20-megawatt solar arrays, nation’s largest privately owned onsite solar installation.

-Maiden data center generates 167 million kilowatt‑hours of renewable energy onsite per year — enough to power the equivalent of 13,837 homes.

Apple-greenhouse-emissions-2013-18‑ to 20‑megawatt solar array with new photovoltaic panel planned for 2015. Will generate over 43 million kilowatt‑hours of clean, renewable energy per year.

-Apple Campus 2 will use 30 percent less energy than a typical R&D office building.

- The cost to charge the battery of an iPhone 5s once a day in the U.S. is 51¢ per year.

-Power consumption in idle with the display on is 33 percent less than the previous‑generation 11‑inch MacBook Air.

-The 11‑inch MacBook Air consumes the least total energy in its class — 0.25W when off, 0.75W in sleep, and 6.0W with the display at full brightness.

-Timer Coalescing lets a Mac use less energy by grouping operations together, reducing CPU activity up to 72 percent.

-iPhone packaging mass reduced by 26 percent from 2007 to 2013.

-Mac Pro uses 74 percent less aluminum and steel than last gen.

-30% recycled  material in aluminum iMac stand.

-30% post-consumer recycled plastic in Mac Pro speakers.

-Over 90 percent of recycled material from non-Apple products.

-421 million pounds of equipment diverted from landfills since 1994.

-Reduced the average total power consumed by Apple products by 57 percent since 2008.

-New Clean Water Program pilot to increase water reuse and recycling at 13 water‑intensive supplier sites.

-Rollout of PVC‑free cables in China across all products complete.

-Cupertino HQ energy initiates saved enough energy to power 1200 homes per year.


Filed under: AAPL Company Tagged: Apple, Earth Day, environmental report, Lisa Jackson, Mac Pro, Numbers, Renewable energy, retail, stats

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Angela Ahrendts says Burberry management transition ‘well underway’ as reports claim delay

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After becoming a Dame of the British Empire in a ‘low key’ ceremony earlier this month, rumor had it that Apple’s new retail chief Angela Ahrendts would be leaving her CEO position at Burberry this month. Apple has never confirmed as much apart from saying Ahrendts would start in the spring back in its original announcement, but today reports claim Ahrendts might stick around at Burberry a little longer. The Guardian reports that while Ahrendts is free to leave after serving her 6 months notice and helping transition in a new CEO, she could earn as much as an £8m or $13.5m bonus if she stays at Burberry through June:

Ahrendts is free to leave Burberry this month, having worked her six-month notice period, but the American promised to stay on until the middle of this year to smooth a handover to her successor Christopher Bailey, currently chief creative officer. Remaining until 6 June would also allow her to collect two multimillion pound share bonuses relating to performance over the last few years.

The report adds that “the most likely reason no leaving date has been confirmed is that she is wrangling with Burberry and Apple over compensation for the payout in June.”

As of yesterday, Angela was still being quoted as CEO in the company’s latest earnings report. In that same report, Ahrendts notes that “the management transition [is] well underway,” but doesn’t specify when she’ll be leaving for Apple for good. 

Although Ahrendts will take over as Apple SVP of retail after more than a year without someone in the position, she will actually be taking up a newly created role making her the first to head of retail that will run both Apple’s online and offline operations.


Filed under: AAPL Company Tagged: Angela Ahrendts, Apple, bonus, Burberry, delay, June, retail, spring, SVP, transition

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Condé Nast’s Epicurious teams up with inMarket for in-store iBeacon experience

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Today, Condé Nast’s Epicurious becomes the latest to take advantage of iBeacons in-store by teaming up with inMarket to beam location-based notifications and offers to shoppers in retail environments. I previously wrote about inMarket,  an in-store marketing platform that recently started rolling out iBeacons to retailers (mostly grocery stores), when it announced Zatarain’s would become the first consumer packaged goods brand to use the platform. The company was using inMarket’s Mobile to Mortar (M2M) platform to beam notifications and offers directly to shopper’s smartphones when in proximity of one of inMarket’s in-store iBeacons. Today the company is announcing its biggest news yet after recently expanding into New York, Boston, and Miami with the addition of Condé Nast’s Epicurious as the first major app partner to take advantage of the M2M iBeacon platform. 

“Without a robust app ecosystem to interact with consumers, a beacon is just a watch battery attached to a radio. We don’t sell radios. We power a platform that connects brands and shoppers when it matters. We’ve created the world’s largest platform of shoppers in store — regular people who use digital tools as part of real-world shopping — and we’re making the experience even better for them,” said Todd Dipaola, CEO and co-founder of inMarket. “Finding and favoriting recipes is a top use-case for mobile shoppers, and Epicurious has been a market leader for over 15 years. Together, we’ll reach shoppers at critical moments in the path-to-purchase, creating valuable engagements and improving the shopping experience.”

That means when users that have downloaded the Epicurious Recipes & Shopping List app enter a store equipped with one of inMarket’s iBeacons, they can receive notifications, offers and more from advertisers within the M2M platform. Imagine an ingredient— a product from Zatarain’s for example— happens to be on your Epicurious shopping list. With M2M, Epicurious will be able to beam you offers in store as you’re walking down the aisle. Continue reading

Apple drops its 30 day return policy on iPhones down to 14 days

iPhone5c_34L_AllColors_PRINTIn the recent past, customers who purchased an iPhone directly from the Apple Online Store and in Apple Retail Stores have had 30 days to return the device for any reason. The only stipulation was that it had to be undamaged and include all of the original accessories. According to an internal document provided by one of our retail sources, Apple plans to change its iPhone return policy to just 14 days beginning on March 13th. However the return policy currently published on Apple.com already reflects this change. All other products purchased from Apple are already subject to a 14 day return policy.

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Apple’s prior iPhone return policy was in stark contrast to its carrier partners who only offer a 14 day return window. During this time a customer may choose to return the iPhone to Apple within the 30 day period but if it was returned after day 14 they would still be on the hook for Early Termination Fees (ETF) or any other penalties from the wireless providers.

On the flip side, this policy was helpful for customers simply looking to exchange an iPhone for a different color or capacity because their contract would not be affected. However, it was confusing and potentially misleading to customer who thought they had 30 days to return an iPhone and not suffer any penalties from their carrier.

According to the document, Apple is making this change in an effort to have one universal return policy across all products and to match the carrier’s 14 day policy.


Filed under: AAPL Company Tagged: Apple Store, policy, retail, Return policy

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San Francisco gives final approval for brand-new Union Square Apple Retail Store

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Re/code reports that the city of San Francisco has finally granted Apple permission to begin work on its iconic new Union Square retail center, which the company has said will be “more iconic than the glass cube in New York City.” The store, pictured in the rendering above, has been in the works for almost a year as the city insisted upon various changes to preserve historic elements and allow for improved accessibility.

The store will replace Apple’s existing Stockton Street location, adding about fifty new jobs in the process. Apple’s new building will feature a two-floor design with 23-foot glass sliding doors and a plaza behind the store that will be shared with the hotel next door with free Wi-Fi to visitors.

The iconic Ruth Asawa fountain behind the store will be relocated (slightly) to accommodate the design of the plaza, which caused some concern among members of the city’s planning commission, though Apple has assured the city that the fountain will be entirely preserved during the process.

More renderings of the gorgeous new store can be found below:

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Filed under: AAPL Company Tagged: Apple Store, retail, San Francisco, sf, Stockton, Union Square

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