Category Archives: retail

McDonald’s increases sales by beaming offers to smartphones in iBeacon pilot

Eddy-Cue-McDonalds-01

McDonald’s is testing Bluetooth beacon-based offers in at least some of its locations as it pilots beacon platform Piper that works with both iOS devices using Apple’s iBeacon framework and other mobile devices.

Piper announced today that it’s testing its beacon platform in McDonald’s franchises in Columbus, Georgia and pushing deals out to users that download its mobile app that sends location-based offers when users come in contact with its beacons.

While the initial pilot is limited to McDonald’s locations across Columbus, the companies will look to expand to additional retail locations after experiencing success with beaming offers to customers during a four week test.

Piper said it experienced 18,000 offer redemptions as “McChicken sales increased 8 percent and McNuggets increased 7.5 percent from the previous month.”

Piper is one of the many companies running a beacon network that sells both hardware and software solutions to businesses looking to deploy the Bluetooth hardware necessary for beaming location-based offers. Unlike some beacon networks, however, that are aiming to let both app developers and businesses tap into one another, Piper has its own app that acts as a central location for users to access all beacons deployed as part of its network.

McDonald’s is just one of many businesses testing or deploying Bluetooth beacon hardware for sending proximity-based offers and notifications to passing smartphone users. Data from Business Insider’s latest Intelligence report showed half of the top 100 retailers in the US are experimenting with the technology and that it expects beacons installed in one-third of stores by the end of next year. This year it expects around a total of 30,000 active beacons to be installed with 80% in retail stores.

Fast food chains have also moved to introduce other features for smartphone users recently including NFC-based payments like Apple Pay at McDonald’s and preordering via apps at Taco Bell, Burger King and elsewhere. 

Many beacon networks and businesses utilizing them have experienced an increase in app usage and ad engagement similar to Piper’s pilot with McDonald’s. In one case, beacon network InMarket experienced an almost 20x increase in the number of interactions with advertised products apps.


Filed under: iOS Devices Tagged: beacons, Bluetooth, iBeacons, McDonald's, Offers, retail, sales, Smartphones

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Apple thanks its employees for making “amazing moments” this year with a customized Incase backpack

apple-gift-backpack-1 apple-gift-backpack-2

Near the end of each year Apple thanks its employees for their hard work with a nice souvenir. This year some employees are being given a black Incase backpack featuring a bright white Apple logo.

At least one employee has already put the gift up on eBay with a starting bid of $49.99 and a Buy It Now of $99.99. From the images we’ve received, it appears that the bag is a customized version of the Incase Staple Backpack. In past years, Apple employees have received blankets, sweatshirts, and water bottles.

The bags were accompanied by this letter:

This is our gift to you.
But it can never compare to what you’ve given.

What does it take to give a gift?
It takes thoughtfulness. Compassion.
And sometimes, sacrifice of your time,
your talent, and your heart,

These are the gifts you give:
kindness, knowledge, humor, and patience.
You give them when you cover for a teammate,
so they can go on a much-deserved break.
When you send an email recognizing a job
well done. Or when you grab an extra coffee
for a friend before you clock in.

You give these gifts whether it’s the beginning
of the season, or the end of a very long day.
You do it over, and over, and over again.

Amazing products are designed in Cupertino.
Amazing moments are made by you.
These moments are your gift this
holiday season—to your customers,
to your team, and to the world.

Thank you.

apple-backpack-incase-gift-twitter


Filed under: AAPL Company Tagged: Angela Ahrendts, Apple Retail, Apple Retail Employees, Apple Stores, retail

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Apple now accepting PayPal for checkout through online store

Screen Shot 2014-12-11 at 9.02.21 PM

Apple has updated its online store to start accepting PayPal as a payment method in both the United States and United Kingdom. PayPal was already an option for those who shopped through the iTunes Store, App Store, or iBookstore, but this is the first time the company has offered it through the Apple Online Store.

PayPal previously took a swipe at Apple over its cloud platform’s security issues, but tried to be friendly when it came to mobile payments—possibly because PayPal felt threatened by Apple’s jump into that space.

PayPal recently beat Apple to the punch in offering watch-based payments at physical stores by launching a Pebble application.


Filed under: AAPL Company Tagged: Apple online store, Paypal, retail

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Bose products reportedly set to return to Apple Store shelves as early as next week

Bose-Apple-Store-demo

Earier this year Bose and Apple had a bit of a falling out when the former decided to block NFL players from wearing Beats headphones while on camera, then fined players who violated the rule. Beats Electronics co-founder Jimmy Iovine said at the time that the ban actually served Beats by providing a bit of free publicity.

Apple apparently didn’t agree, and retaliated by pulling all Bose products from its store shelves in October. Around that time the two companies were also duking it out in a patent lawsuit, though they eventually decided to settle.

A new report from iGen indicates that the feud may have been settled, however, and Bose might be making a triumphant return to the Cupertino company’s physical stores. iGen says a source has told the site that several Apple Stores have started getting shipments of Bose gear to put on the floor for next week.


Filed under: AAPL Company Tagged: Beats, Bose, headphones, retail, speakers

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Apple begins hiring retail positions in Brussels ahead of first Belgium store opening

(RED) Apple Store logo

(RED) Apple Store logo

As it continues to expand its global reach through its retail stores, Apple has begun recruiting for Apple Store-specific positions in Brussels through job listings posted online. As MacGeneration points out, the upcoming Apple Store opening in the capital city will mark Apple’s first retail location in Belgium.

Currently Apple lists a total of six job listings targeted for Brussels with retail positions including Expert and Genius, all of which were posted today.

Apple currently distributes its products through its online store and resellers in Belgium with the recent iPhone 6 and iPhone 6 Plus launch shipping to the country in Apple’s second wave of launches earlier this fall.

While the Brussels-located Apple Store is expected to open sometime in 2015, we learned earlier this week of two new stores opening this Saturday. Toledo, Ohio will be home to an Apple Store grand opening on Saturday at the Franklin Park Mall while the revamped Portland, Oregon Apple Store at Washington Square is expected to reopen on the same date.

You can see the Brussels job listings posted here below:

Brussels job listings


Filed under: AAPL Company Tagged: Apple, Apple Store, Belgium, Brussels, Expert, Genius, retail

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Apple retail store signage goes (RED) for World AIDS Day on Dec. 1

Red-Apple-logo-retail-store

Like it did last year, Apple’s participation in this year’s Worlds AIDS Day will include changing the iconic glowing white Apple logo that hangs outside its retail stores to red in order to raise awareness for the fight against AIDS. The new red Apple signage is already up at Apple’s Australian stores (pictured above) as we roll into Dec. 1 local time.

This year, Apple has increased its contributions to the cause alongside the Product Red charity organization through a tie-in with its Black Friday promotions. The company announced this year that it would be offering (RED) iTunes gift cards on select purchases through its online and retail stores instead of traditional discounts, of which a portion of profits are donated to the Product Red charity.

In addition, Apple announced partnerships with app developers to donate sales of in-app purchases to the cause and it will also donate a portion of proceeds from every product sold through both its online and retails stores on World AIDS Day tomorrow, Dec. 1. The new initiatives are in addition to the contributions the company makes throughout the year from the sale of Product Red-branded Apple products.

Earlier this year, Product Red co-founder Bono praised Apple during an interview for its contributions of $75 million to the charity. Last year, the company made an official announcement that Apple had reached $65 million in donations, making it the biggest contributor of all companies. Apple makes contributions all year long through a number of red iOS devices and accessories it sells.

(Image via Mashable)


Filed under: AAPL Company Tagged: Apple, product, red, retail, signage, Stores, World Aids Day

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