Category Archives: retail

That Apple Store in the United Arab Emirates could be the world’s largest

mall-emirates

Middle East luxury lifestyle magazine Edgar claims “insider knowledge” that the planned Apple Store in the United Arab Emirates will be the largest in the world, and will be located in a huge shopping mall in Dubai.

US-based tech giant Apple will open its biggest store in the world at Dubai’s Mall of the Emirates, EDGAR can exclusively reveal [...] Our undisclosed source said that the store – which will be the biggest Apple has ever built – was originally planned to replace the current cinema complex …

It will be Apple’s first official retail store in the Gulf, in a country which is the 19th richest in the world and a popular premium tourist destination noted for its luxury goods market.

Mall of the Emirates would certainly offer a suitably grand environment for the world’s largest Apple Store, home to more than 700 stores including 80 designer brands, two 5-Star hotels and the first indoor ski resort in the Middle East featuring five ski runs, its longest over 1200 feet.

Based on hiring patterns, the store looks likely to open around February next year.

Tim Cook visited Dubai in February, visiting a number of independent Apple resellers.

Via MacRumors. Photo credit BigProject.


Filed under: AAPL Company Tagged: Apple, Apple Retail Store, Apple retail stores, Apple Store, Apple Stores, Dubai, EDGAR, MacRumors, Mall of Emirates, Middle East, retail, uae, United Arab Emirate

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New job listings indicate Apple’s aim to bolster retail marketing team

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

A listing for a Senior Event Manager also appears on the Apple website. This individual would be responsible for creating and maintaining a “brand story,” a term familiar to just about anyone who has taken a basic marketing class. Specifically, this manager would help maintain the public perception of the Apple brand through online and in-store events partnered with experimental marketing and outreach plans.

Interestingly, some of these job listings began appearing shortly after former Wolff Olins CEO Karl Heiselman joined Apple’s marketing team in an undisclosed position. Overall it sounds like retail chief Angela Ahrednts and retail VP Phil Schiller are putting plans into effect to revamp Apple’s marketing and retail efforts, as both executives have been looking to do for some time.


Filed under: AAPL Company Tagged: Angela Ahrendts, job listings, karl heiselman, marketing, Phil Schiller, retail

Continue reading more about AAPL Company, retail, and Phil Schiller at 9to5Mac.

What do you think? Discuss "New job listings indicate Apple’s aim to bolster retail marketing team" with our community.

New job listings indicate Apple’s aim to bolster retail marketing team

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

A listing for a Senior Event Manager also appears on the Apple website. This individual would be responsible for creating and maintaining a “brand story,” a term familiar to just about anyone who has taken a basic marketing class. Specifically, this manager would help maintain the public perception of the Apple brand through online and in-store events partnered with experimental marketing and outreach plans.

Interestingly, some of these job listings began appearing shortly after former Wolff Olins CEO Karl Heiselman joined Apple’s marketing team in an undisclosed position. Overall it sounds like retail chief Angela Ahrednts and retail VP Phil Schiller are putting plans into effect to revamp Apple’s marketing and retail efforts, as both executives have been looking to do for some time.


Filed under: AAPL Company Tagged: Angela Ahrendts, job listings, karl heiselman, marketing, Phil Schiller, retail

Continue reading more about AAPL Company, retail, and Phil Schiller at 9to5Mac.

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Microsoft wants to make a retail splash near Apple’s iconic 5th Ave. cube

 

Microsoft wants to build a new 8,700 sq. ft. retail store on New York’s Fifth Avenue, just a few blocks away from Apple’s cube, the New York Daily News reported today. The two-story building located at 677 Fifth Avenue is currently vacant, but the Redmond-based software giant wants to setup shop near one of its competitors most iconic locations.

Microsoft has been walking in the shadow of Apple’s retail success for years now. In 2009 the company poached George Blakenship from Cupertino’s retail arm to run its own (weirdly similar) stores. Since then, the Microsoft has been taking advantage of open spaces near a few Apple stores to try to get in on the action.

Earlier this year Microsoft ran a special in its stores encouraging shoppers to trade in a MacBook Air in exchange for a sizeable discount on the Surface Pro 3 tablet. Before that the company was offering free subscriptions of its Office 365 service just for walking into the store with an iPad. If Microsoft really does open its doors just a few blocks away from Apple, the competition between the two could start to heat up.


Filed under: AAPL Company Tagged: Cube, Fifth Avenue, Microsoft, retail

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Apple’s latest hire: A social media expert for the company with almost no social media presence

Apple's latest splashy hire, Musa Tariq, comes from Nike, where he worked on marketing for the Fuelband. Previous to that, he worked alongside current Apple retail chief Angela Ahrendts at Burberry.

Apple’s latest hire: A social media expert for the company with almost no social media presence originally published by Gigaom, © copyright 2014.

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Problems with Hannover Apple Store reportedly resolved, opening in September

hannover

Humidity and mold problems that delayed the opening of the new Apple Store in Hannover, Germany, have reportedly been resolved, and the store is now expected to open in September, reports ifun, citing several sources involved in the project.

The store had originally seemed close to completion in March, but humidity in the building reportedly led to mold in the fabric of the building, requiring remedial work.

The site ifun reported that employees who had already been hired based on the previous anticipated opening have been informed of the latest developments, and is speculating that Apple may time the opening to coincide with the launch of the iPhone 6, rumored to be on 19th September.

Following with the appointment of retail head Angela Ahrendts, Apple announced an ambitious international expansion program for its retail stores, with around 20 expected to open this year. International stores already opened this year include the first ever Apple Stores in Brazil and Turkey, the fourth store in Switzerland and the eighth store in Japan.

Earlier this month, Apple was granted a European trademark on the design of its retail stores.


Filed under: AAPL Company Tagged: Angela Ahrendts, Apple, Apple Retail, Apple retail stores, Apple Store, Apple Store Hannover, Brazil, Hannover, Hanover, iPhone, iPhone 6, retail, Tokyo

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