Category Archives: retail

Problems with Hannover Apple Store reportedly resolved, opening in September

hannover

Humidity and mold problems that delayed the opening of the new Apple Store in Hannover, Germany, have reportedly been resolved, and the store is now expected to open in September, reports ifun, citing several sources involved in the project.

The store had originally seemed close to completion in March, but humidity in the building reportedly led to mold in the fabric of the building, requiring remedial work.

The site ifun reported that employees who had already been hired based on the previous anticipated opening have been informed of the latest developments, and is speculating that Apple may time the opening to coincide with the launch of the iPhone 6, rumored to be on 19th September.

Following with the appointment of retail head Angela Ahrendts, Apple announced an ambitious international expansion program for its retail stores, with around 20 expected to open this year. International stores already opened this year include the first ever Apple Stores in Brazil and Turkey, the fourth store in Switzerland and the eighth store in Japan.

Earlier this month, Apple was granted a European trademark on the design of its retail stores.


Filed under: AAPL Company Tagged: Angela Ahrendts, Apple, Apple Retail, Apple retail stores, Apple Store, Apple Store Hannover, Brazil, Hannover, Hanover, iPhone, iPhone 6, retail, Tokyo

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Problems with Hannover Apple Store reportedly resolved, opening in September

hannover

Humidity and mold problems that delayed the opening of the new Apple Store in Hannover, Germany, have reportedly been resolved, and the store is now expected to open in September, reports ifun, citing several sources involved in the project.

The store had originally seemed close to completion in March, but humidity in the building reportedly led to mold in the fabric of the building, requiring remedial work.

The site ifun reported that employees who had already been hired based on the previous anticipated opening have been informed of the latest developments, and is speculating that Apple may time the opening to coincide with the launch of the iPhone 6, rumored to be on 19th September.

Following with the appointment of retail head Angela Ahrendts, Apple announced an ambitious international expansion program for its retail stores, with around 20 expected to open this year. International stores already opened this year include the first ever Apple Stores in Brazil and Turkey, the fourth store in Switzerland and the eighth store in Japan.

Earlier this month, Apple was granted a European trademark on the design of its retail stores.


Filed under: AAPL Company Tagged: Angela Ahrendts, Apple, Apple Retail, Apple retail stores, Apple Store, Apple Store Hannover, Brazil, Hannover, Hanover, iPhone, iPhone 6, retail, Tokyo

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Apple launches in-store iPhone trade-in program in Australia, offers A$250 toward upgrade

IMG_9092 IMG_9093

Late last month 9to5Mac reported that Apple would soon be launching its iPhone trade-in program in Australia. Today the Apple Store app started notifying Australian users that the offer is now available in that country. Customers who trade-in a previous-model iPhone at an official Apple Retail Store can receive up to A$250 in credit toward a new device.

Apple first debuted the “Reuse and Recycle” program in the United States last year, and has slowly been rolling it out across the world since. Earlier this year the offer was expanded to allow for iPad trade-ins as well, though that extension has yet to reach most markets.


Filed under: AAPL Company Tagged: iPhone, retail, Reuse and Recycle, trade-in

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Court approves European trademark on Apple Store design as 38th UK store set to open

store

You’d probably recognize that you’d walked into an Apple Store even if both logo and products were covered: the signature wooden tables, glass frontage and glass staircase would give it away. Apple successfully trademarked its store designs in the U.S. last year, and a European Union court has today approved a similar trademark application in Europe … 

Ifo Apple Store reports that the Court of Justice of the European Union over-ruled a refusal by the German patent court to approve the trademark.

In its ruling, the Court of Justice said the trademark hinged on three issues: the trademark must constitute a sign, be capable of graphic representation, and be capable of distinguishing the ‘goods’ or ‘services’ of one undertaking from those of other undertakings. The [...] court ruled the design met all three criteria of EU trademark law, and approved granting trademark status.

It wasn’t certain that the trademark would be approved, in part, it is said, due to the crude nature of the drawing Apple submitted:

trademark_2

The stores are in the process of getting a slightly different look as Apple revamps the backlit visuals with ones inspired by its recent ad campaigns, along with a new organizational structure as Angela Ahrendts prepares for further international expansion.

Ifo Apple Store also reports that Apple is likely to open its 38th UK store next month, in Edinburgh, Scotland – which we first mentioned back in March. The store is in the heart of the Scottish capital, on Princes Street.

edinburgh

The store is rumored to be set to open on 2nd August. Apple already has three existing stores in Scotland, two in Glasgow, one in Aberdeen.


Filed under: AAPL Company Tagged: Angela Ahrendts, Apple, Apple Retail Store, Apple Store, Court of Justice of the European Union, Edinburgh, Princes Street, R Registered Trademark, retail, Scotland

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Apple Store visuals revamped with inspiration from recent TV campaigns

photos

IFO Apple Store reports that Apple is revamping its back-lit in-store photo panels, replacing its signature white-background product shots with visuals inspired by its recent advertising. Out are clean, sterile close-ups of the products, and in are colorful visuals showing what people are doing with the products.

The new graphics were photographed like magazine ads, showing the iPad/iPhone being used in actual situations, complete with their surrounding people and places. Their colors, tone and brightness is much richer and darker than the previous graphics …

Contrast old:

Customers buy Apple's new iPhone 5 smart

And new:

new

It’s a pretty dramatic shift in style, but consistent with Apple’s recent TV ads and microsites for campaigns like the original Your Verse ad with its later music and travel variations, Powerful, Elevating the ExpeditionParenthood - and, of course, it’s famous holidays ad for the iPhone 5s. 

This visual change-up comes alongside the new Back to School promotion in many countries across the world.

It’s not yet known whether this will be a global roll-out or limited to certain stores, but from what we’ve seen so far, it looks great. If you have photos of examples in other stores, please email them to our tips address or tweet to @9to5mac.


Filed under: AAPL Company Tagged: Apple, apple ads, Apple Store, Apple Stores, iOS, iPad, iPhone, iPhone 5, Macintosh, Parenthood, retail, Television advertisement, your verse

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Apple stores begin selling & activating prepaid T-Mobile iPhones (Update: AT&T GoPhone too)

iPhone-5s-test-drive

Update #2: AT&T’s official statement: 

AT&T GoPhone prepaid service is now available in Apple Retail stores. Prepaid service is also available for iPhone 5s, iPhone 5c, iPhone 4S in AT&T and Cricket Wireless stores and online at att.com and at cricketwireless.com.

Update: A contact has confirmed that AT&T’s prepaid GoPhone plans are also supported by iPhones at Apple Retail Store locations as we previously reported to expect…

Following our report earlier this month that Apple was preparing to begin selling iPhones with prepaid plans through its retail stores, today T-Mobile confirmed iPhones with its prepaid service can now be purchased and activated in Apple stores across the country.

To go along with the launch, T-Mobile will offer discounts in the form of $50 off the device for prepaid plans and a $50 iTunes gift card for iPhones activated on its Simple Choice postpaid plans.

T-Mobile customers can now purchase and activate an iPhone with T-Mobile prepaid service in more than 250 Apple stores across the nation. In addition, for a limited time, customers who purchase a new iPhone with T-Mobile prepaid service can get $50 off the device, and those who buy a new iPhone with a T-Mobile Simple Choice postpaid plan can get a $50 iTunes gift card.

T-Mobile’s fine print notes: “Must activate device in-store. Limit 1 device per customer. Offer only valid with activation of  $50 or $70 worth of service. Offer subject to change.” That lines up with our earlier report that Apple stores would offer the prepaid iPhones on -T-Mobile’s’ $50/month (1GB LTE data) and $70/month (5GB LTE data) unlimited data plans.

In our earlier report we noted that Apple also has plans to introduce AT&T prepaid iPhones as part of the same initiative. Customers activating devices on AT&T would need at least a $60 per month pre-paid plan (with 2.5GB of internet data and unlimited talk and text).

The prepaid T-Mobile iPhones and deals are now available in over 250 Apple retail stores in the US.


Filed under: AAPL Company Tagged: activate, Apple, Apple Store, AT&T, discount, GoPhone, iPhone, month to month, Prepaid, retail, T-Mobile

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Angela Ahrendts shares insight on her transition to Apple’s corporate culture

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Apple’s new retail chief Angela Ahrendts has written a blog post on LinkedIn sharing some of the insight she has gathered while making the transition from Burberry to to the Cupertino company. The post opens with advice on how to avoid being overwhelmed with the stresses of a new position:

First: “Stay in your lane.” You’ve been hired because you bring a certain expertise to the team and the company. Try to resist putting additional or undue pressure on yourself trying to learn it all from day one.

Ahrendts also discusses the importance of asking questions in order to “break down barriers” instead of working on assumptions, and building personal relationships with coworkers in order to build trust in order to create a united team.

Talking about weekend interests, family and friends can give you a more complete view of your peers and partners, their passion and compassion. Building a relationship is also the first step in building trust, which quickly leads towards alignment and unity.

She closes the article with by touching on the topics of decision making and first impressions:

So remember, first impressions are truly lasting and if you want to overthink anything, overthink how others are perceiving you and your leadership. Are they quickly lining up to follow you? This could single-handedly determine the speed of your assimilation and the company’s success.

The entire post can be read over on LinkedIn.

Ahrendts officially joined Apple as Senior Vice President of Retail and Online Stores at the begining of May. Since then she has been hard at work on mobile payment plans, retail expansion, morale boosting, and international planning for the future of the company’s retail.


Filed under: AAPL Company Tagged: Angela Ahrendts, retail

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