Category Archives: retail

Moleskine CEO: our retail stores do better when they’re closer to Apple Stores

moleskine-smart-notebook-creative-cloud

Here’s an interesting tidbit that comes from a Fortune interview with Moleskine CEO Arrigo Berni: apparently the company’s physical retail stores do a lot better when they’re in close proximity to an Apple Store.

“Interestingly, we find that we do better whenever we are closest to an Apple retail store. This may come as a surprise, but it makes perfect sense when one considers that the profile of a Moleskine user is very similar to that of an Apple user.”

It seems Microsoft isn’t the only one who wants to put its stores near Apple’s.


Filed under: AAPL Company Tagged: Apple, Moleskine, retail

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Moleskine CEO: our retail stores do better when they’re closer to Apple Stores

moleskine-smart-notebook-creative-cloud

Here’s an interesting tidbit that comes from a Fortune interview with Moleskine CEO Arrigo Berni: apparently the company’s physical retail stores do a lot better when they’re in close proximity to an Apple Store.

“Interestingly, we find that we do better whenever we are closest to an Apple retail store. This may come as a surprise, but it makes perfect sense when one considers that the profile of a Moleskine user is very similar to that of an Apple user.”

It seems Microsoft isn’t the only one who wants to put its stores near Apple’s.


Filed under: AAPL Company Tagged: Apple, Moleskine, retail

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Here’s why beacon networks are the way to go for retailers & app developers supporting iBeacon

Aloompa_-_Bonnaroo_Beacon_Activity

If you’re a retailer, you have two options when it comes to deploying Bluetooth beacons. You can deploy the hardware yourself and build an accompanying mobile app for the experience, or you can open the experience to existing apps that users already have on their device using a beacon network. Some retailers have decided they want to own the experience and have everything go through their own mobile app, but new data suggests that might not be the way to go.

The latest data from comScore’s Mobile Metrix shared with 9to5Mac shows the reach of beacon-enabled iOS apps, but it also for the first time includes a beacon network: inMarket’s Mobile to Mortar service. inMarket reached around 31.5 million unique monthly visits, according to comScore’s data, which means the platform reaches roughly 18% of all U.S. mobile users through existing apps that support the platform. Compare that to Walmart’s app that has around 20 million users and the next most popular apps— Target, Walgreens, and Kroger— getting approximately 4 million monthly users.

A beacon network connects app developers, brands, and retailers, allowing them to all take advantage of each piece of the iBeacon puzzle. Existing apps that support the platform automatically work in stores that have deployed hardware supporting the platform. Brands also get the opportunity to advertise in stores where they sell products but might not have the ability to deploy beacons in. Imagine small retailers with numbers nowhere close to the 4-20 million monthly app users the big retailers mentioned above get. Using a beacon network, like inMarket, opens their beacon experience to 30+ million monthly users immediately through apps already installed on devices and used daily. 

For me, especially from an end user’s perceptive, the question for retailers and others deploying beacons is simple: The biggest hurdle to getting users to actually use an iBeacon experience in store is getting them to download the app. Try to own the experience yourself and convince visitors (many of which are hopefully new visitors) to download your app, or allow us to use the apps we already have and use daily to improve the in-store experience by taking advantage of a beacon network like inMarket. Once a few networks establish themselves as leaders, it will be only a matter of app developers supporting the networks.


Filed under: Apps, Developers, Tech Industry Tagged: beacons, Bluetooth, ComScore, iBeacon, iBeacons, marketing, Mobile Metrix, retail, Retailers

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Apple Online Store frontpage redesigned ahead of Black Friday, pushing iOS devices, Macs and Beats accessories

Screen Shot 2014-11-19 at 13.42.11

For Black Friday, Apple has refreshed the frontpage of its online store with a rather-drastic redesign. Each product category now dominates the webpage, with full-bleed images of their main product lines. The new iPad updates get the top spot, but interestingly Apple TV and Beats headphones also get prime placement. In fact, the product images for Beats accessories are so large, it only takes four images to dominate the screen.

The strap-line ‘From one gift come many’ headlines the page, which also links up with Apple’s upcoming retail store holiday changes. The same tagline will soon be featured in Apple Store windows around the world, highlighting the wide scope of the iPhone and iPad, as shown below.

 

 

Screen Shot 2014-11-19 at 13.47.09 apple-store-holiday-window-display

You can read more about Apple’s holiday changes in 9to5Mac’s exclusive report from a couple of days ago. The new style of gift cards mentioned in that report are also presented on Apple’s homepage, in iconic silver, space gray and gold.

Further down the page, Apple also highlights some other accessories as suggestions for holiday gifts. Clicking through on any panel takes customers through to more familiar looking sales sites, as Apple has only revamped the homepage of store.apple.com.

As usual, expect full coverage of all the Black Friday deals on 9to5Mac and 9to5Toys. Even though Apple’s updated online store lures you in with its oversized images and impeccable marketing, holiday shopping veterans know it’s the last place you’ll find a good deal. Black Friday doesn’t officially kick off for a little over a week, 9to5Toys has been sharing leaked ad scans and early deals throughout November. The most popular Black Friday scans are from Best BuyWalmartStaplesTarget, and more. Some of the best Apple deals we’ve seen include iPhone 6 for $99, iPad Air 2 with free $140 gift card for $499, iPad Air with free $100 gift card $397, and Beats Solo headphones for $80.


Filed under: AAPL Company, iOS Devices Tagged: 9to5Toys, Apple, Apple online store, Apple Retail, Apple Store, Apple TV, Beats, Black Friday, gift cards, Gifts, retail, Shopping

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CVS and Rite Aid Apple Pay blockade official as iOS and Android users unite in rare showing to fight NFC ban

apple-pay

The NYT reports that Rite Aid has joined CVS in disabling Apple Pay as a payment method in its stores. Like CVS, Rite Aid is a member of the Merchant Customer eXchange (MCX) consortium promoting a rival mobile payment service, CurrentC.

Consumers are responding by threatening to boycott stores which disable Apple Pay, with more than 2,000 comments across several Reddit threads on the topic. Android users are joining in, as disabling NFC also blocks alternative mobile payment services offered by higher-end Android handsets … 

As with CVS, Apple Pay initially worked in Rite Aid stores, indicating that the company has made a deliberate decision to switch off support.

While Apple has declined to comment, MasterCard said that it was the wrong decision.

“We think consumers should have the ability to pay any way they want,” said Ed McLaughlin, chief emerging payments officer at MasterCard.

“Rite Aid and CVS have been accepting contactless payments for quite a long time,” Mr. McLaughlin added. “We look forward to them turning the functionality back on in their stores.”

MCX members like the CurrentC system as it links direct to debit accounts, bypassing card companies and the transaction fees they levy. It also allows them to issue coupons and track purchasing behaviour.

For consumers, however, CurrentC is ridiculously clunky. It relies on either exchanging QR codes – the payment terminal displaying one which is scanned by the phone, and the phone generating a second one that is scanned by the terminal – or manually entering 4-digit codes. It is also far less secure, without the protection Apple Pay offers with single-use codes and Touch ID. Check out TechCrunch‘s detailed piece to see just how bad it is.

Bloomberg notes that this is exactly why Apple believes mobile payment needed a fresh approach.

Cook said mobile payments had failed so far because they were built to serve the business models of their creators, rather than to provide a useful experience for customers.

The MCX consortium includes some big-name retailers – among them Walmart, 7-Eleven, Sears, Wendys, Kmart, Banana Republic, Dunkin’ Donuts and most gas companies – but MasterCard is confident that Apple Pay will prevail.

“Apple Pay is the most convenient, most secure, and what’s best for consumers,” Mr. McLaughlin of MasterCard said. “That’s what will win out in the end.”

Will you be joining the boycott? Let us know in comments …


Filed under: AAPL Company Tagged: Apple, Apple pay, Apple Pay boycott, cvs, MasterCard, Merchant Customer eXchange, Moscow Exchange, retail, Rite Aid, TechCrunch, Walmart

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Apple reportedly removing Bose products from retail stores as NFL bans & Bose sues Beats

Bose-Apple-Store-demo

Bose headphones and audio products could soon get the boot from Apple retail stores, according to a report from MacRumors citing “a reliable source.”

While Apple’s acquisition of Beats would seem like the obvious reason behind replacing the many Bose headphones and speakers currently used with iOS and Mac demo units, the report also claims that Apple will be removing Bose products from store shelves in addition to the demo units.

The reason for the decision is unclear, but Apple did just have a recent run-ins with the company through lawsuits against Beats Electronics. In July news surfaced that Bose had filed a lawsuit against Beats Electronics over a noise-cancelling technology patent. There has also been some controversy over NFL players being fined for wearing Beats by Dre headphones after the NFL signed an agreement with Bose that barred players and staff from wearing any other brand of headphones while on camera.

Apple retail employees are reportedly preparing for the change next week with “instructions for removal being sent to employees in the coming days.” Apple also currently sells Bose products through its online store, but there’s no word if that might change next week as well. 


Filed under: AAPL Company Tagged: Apple, Apple Retail, Apple Store, Beats, Beats by Dre, Bose, competition, headphones, Lawsuit, Music, NFL, retail, speakers, sponsorship

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New Apple retail stores opening in the US and Italy this weekend

Apple-retail-opening

Apple is opening three new retail stores this weekend including one new store near Venice, Italy and two stores in the US.

We originally reported in June that the new stores were coming alongside others in China, Italy and the US as new retail chief Angela Ahrendts implements organizational restructuring for Apple retail.

Apple has now announced the upcoming grand openings on its website for three of the stores opening this Saturday. The new Italy store is located in the Centro commerciale Nave de Vero shopping centre in Marghera near Venice (via setteBIT).

Also opening this Saturday are two new stores in the US including one in Trumbull, Connecticut and another at Solomond Pond Mall in Marlborough, Massachusetts (via ifostore). All three of new stores will open at 10am local time this Saturday, October 11. 

In addition to Trumbull and Marlborough, we reported in June that Apple also had also started hiring for new stores planned for Virginia Beach (Virginia) and Manchester (New Hampshire). 


Filed under: AAPL Company Tagged: Apple Store, Connecticut, Grand opening, Italy, Marghera, Marlborough, Massachusetts, retail, trumbull, venice

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