Category Archives: retail

Apple reportedly removing Bose products from retail stores as NFL bans & Bose sues Beats

Bose-Apple-Store-demo

Bose headphones and audio products could soon get the boot from Apple retail stores, according to a report from MacRumors citing “a reliable source.”

While Apple’s acquisition of Beats would seem like the obvious reason behind replacing the many Bose headphones and speakers currently used with iOS and Mac demo units, the report also claims that Apple will be removing Bose products from store shelves in addition to the demo units.

The reason for the decision is unclear, but Apple did just have a recent run-ins with the company through lawsuits against Beats Electronics. In July news surfaced that Bose had filed a lawsuit against Beats Electronics over a noise-cancelling technology patent. There has also been some controversy over NFL players being fined for wearing Beats by Dre headphones after the NFL signed an agreement with Bose that barred players and staff from wearing any other brand of headphones while on camera.

Apple retail employees are reportedly preparing for the change next week with “instructions for removal being sent to employees in the coming days.” Apple also currently sells Bose products through its online store, but there’s no word if that might change next week as well. 


Filed under: AAPL Company Tagged: Apple, Apple Retail, Apple Store, Beats, Beats by Dre, Bose, competition, headphones, Lawsuit, Music, NFL, retail, speakers, sponsorship

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New Apple retail stores opening in the US and Italy this weekend

Apple-retail-opening

Apple is opening three new retail stores this weekend including one new store near Venice, Italy and two stores in the US.

We originally reported in June that the new stores were coming alongside others in China, Italy and the US as new retail chief Angela Ahrendts implements organizational restructuring for Apple retail.

Apple has now announced the upcoming grand openings on its website for three of the stores opening this Saturday. The new Italy store is located in the Centro commerciale Nave de Vero shopping centre in Marghera near Venice (via setteBIT).

Also opening this Saturday are two new stores in the US including one in Trumbull, Connecticut and another at Solomond Pond Mall in Marlborough, Massachusetts (via ifostore). All three of new stores will open at 10am local time this Saturday, October 11. 

In addition to Trumbull and Marlborough, we reported in June that Apple also had also started hiring for new stores planned for Virginia Beach (Virginia) and Manchester (New Hampshire). 


Filed under: AAPL Company Tagged: Apple Store, Connecticut, Grand opening, Italy, Marghera, Marlborough, Massachusetts, retail, trumbull, venice

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That Apple Store in the United Arab Emirates could be the world’s largest

mall-emirates

Middle East luxury lifestyle magazine Edgar claims “insider knowledge” that the planned Apple Store in the United Arab Emirates will be the largest in the world, and will be located in a huge shopping mall in Dubai.

US-based tech giant Apple will open its biggest store in the world at Dubai’s Mall of the Emirates, EDGAR can exclusively reveal [...] Our undisclosed source said that the store – which will be the biggest Apple has ever built – was originally planned to replace the current cinema complex …

It will be Apple’s first official retail store in the Gulf, in a country which is the 19th richest in the world and a popular premium tourist destination noted for its luxury goods market.

Mall of the Emirates would certainly offer a suitably grand environment for the world’s largest Apple Store, home to more than 700 stores including 80 designer brands, two 5-Star hotels and the first indoor ski resort in the Middle East featuring five ski runs, its longest over 1200 feet.

Based on hiring patterns, the store looks likely to open around February next year.

Tim Cook visited Dubai in February, visiting a number of independent Apple resellers.

Via MacRumors. Photo credit BigProject.


Filed under: AAPL Company Tagged: Apple, Apple Retail Store, Apple retail stores, Apple Store, Apple Stores, Dubai, EDGAR, MacRumors, Mall of Emirates, Middle East, retail, uae, United Arab Emirate

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New job listings indicate Apple’s aim to bolster retail marketing team

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

A listing for a Senior Event Manager also appears on the Apple website. This individual would be responsible for creating and maintaining a “brand story,” a term familiar to just about anyone who has taken a basic marketing class. Specifically, this manager would help maintain the public perception of the Apple brand through online and in-store events partnered with experimental marketing and outreach plans.

Interestingly, some of these job listings began appearing shortly after former Wolff Olins CEO Karl Heiselman joined Apple’s marketing team in an undisclosed position. Overall it sounds like retail chief Angela Ahrednts and retail VP Phil Schiller are putting plans into effect to revamp Apple’s marketing and retail efforts, as both executives have been looking to do for some time.


Filed under: AAPL Company Tagged: Angela Ahrendts, job listings, karl heiselman, marketing, Phil Schiller, retail

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New job listings indicate Apple’s aim to bolster retail marketing team

 

Burberry Group Plc CEO Angela Ahrendts At The London Stock Exchange

Following the recent hire of a former Burberry and Nike social marketing executive to run Apple’s new social media arm, a few job listings on Apple’s website point to an attempt to bolster the company’s retail marketing team. A few of the positions were outlined by ifo Apple Store earlier today and seem to point toward an increased focus on building and maintaining customer loyalty to the Apple brand.

We’ve heard time and again that Apple customers, particularly iPhone users, are among the most loyal, but it seems Apple believes there’s still more to be done in that department. One of these new job listings calls for a “Program Manager — Loyalty, Global Retail Marketing,” which would focus on creating “learning and services strategies” designed to inspire loyalty among Apple’s user base.

A listing for a Senior Event Manager also appears on the Apple website. This individual would be responsible for creating and maintaining a “brand story,” a term familiar to just about anyone who has taken a basic marketing class. Specifically, this manager would help maintain the public perception of the Apple brand through online and in-store events partnered with experimental marketing and outreach plans.

Interestingly, some of these job listings began appearing shortly after former Wolff Olins CEO Karl Heiselman joined Apple’s marketing team in an undisclosed position. Overall it sounds like retail chief Angela Ahrednts and retail VP Phil Schiller are putting plans into effect to revamp Apple’s marketing and retail efforts, as both executives have been looking to do for some time.


Filed under: AAPL Company Tagged: Angela Ahrendts, job listings, karl heiselman, marketing, Phil Schiller, retail

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Microsoft wants to make a retail splash near Apple’s iconic 5th Ave. cube

 

Microsoft wants to build a new 8,700 sq. ft. retail store on New York’s Fifth Avenue, just a few blocks away from Apple’s cube, the New York Daily News reported today. The two-story building located at 677 Fifth Avenue is currently vacant, but the Redmond-based software giant wants to setup shop near one of its competitors most iconic locations.

Microsoft has been walking in the shadow of Apple’s retail success for years now. In 2009 the company poached George Blakenship from Cupertino’s retail arm to run its own (weirdly similar) stores. Since then, the Microsoft has been taking advantage of open spaces near a few Apple stores to try to get in on the action.

Earlier this year Microsoft ran a special in its stores encouraging shoppers to trade in a MacBook Air in exchange for a sizeable discount on the Surface Pro 3 tablet. Before that the company was offering free subscriptions of its Office 365 service just for walking into the store with an iPad. If Microsoft really does open its doors just a few blocks away from Apple, the competition between the two could start to heat up.


Filed under: AAPL Company Tagged: Cube, Fifth Avenue, Microsoft, retail

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