Category Archives: Mobile Apps

Yahoo will unveil a suite of dev tools for mobile apps at its first Dev Con Feb. 19

Yahoo-developer-conference

Yahoo announced today that it will be hosting its first ever developer conference, The Yahoo Mobile Developer Conference, early next year in February. Yahoo confirmed it plans to use the event to unveil a new suite of developer tools for mobile apps that will “help developers better understand their users and improve, grow and monetize their apps.”

Today, Americans spend more time on their smartphones than watching TV – making the mobile experience, and the job of mobile developers, more important than ever. Join us as we announce a suite of tools that will help mobile developers better understand their users and improve, grow and monetize their apps… Breakout sessions will help developers solve some of the biggest issues they’re facing in today’s crowded app market.

Yahoo didn’t give many clues regarding what exactly those tools will include, but it did say that VP of Flurry products, the mobile analytics and advertising company that it acquired earlier this year, will appear at the event with a “State of Mobile address.” It’s likely we’ll see the latest solutions from the Flurry team since joining Yahoo. Currently the company offers analytics services for tracking app performance and a mobile app advertising platform for both advertisers and publishers. 

Developers and others interested in learning more about The Yahoo Mobile Developer Conference scheduled for Feb. 19, 2015 in San Francisco can sign up here for updates.


Filed under: Apps, Developers Tagged: Advertising, analytics, Conferences, developer conference, developers, Feb. 19, Flurry, mobile apps, The Yahoo Mobile Developer Conference, Yahoo

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Are we in a mobile app glut? Report says most US phone owners aren’t downloading apps

Nearly 2 out of 3 U.S. smartphone owners don't download a single app in a given month. Isn't this the age of the mobile app economy? It is, but most of the growth is long over at this point in the cycle.

Are we in a mobile app glut? Report says most US phone owners aren’t downloading apps originally published by Gigaom, © copyright 2014.

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Mobile apps testing startup Leanplum scores $4.8M; adds marketing automation

Startup will use funds to branch out to add mobile marketing automation to its mix of A/B testing, content management and analytics, said Co-Founder Momchil Kyurkchiev.

Mobile apps testing startup Leanplum scores $4.8M; adds marketing automation originally published by Gigaom, © copyright 2014.

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Facebook backs App Links for app-to-app linking on mobiles

At its F8 conference on Wednesday, Facebook said we need a better way to move between links and apps on mobile devices. Indeed we do, as it’s no fun getting bounced around from one app only to open another for a short bit and then have to find our way back to the original app. Enter App Links: An open-source effort to make mobile linking a more seamless experience.

app links

The idea of hitting a link in one app to open another isn’t new. What App Links appears to be is a standardized way to do this going forward through metadata tags and a centralized repository of APIs that Facebook is indexing. It already supports Apple’s iOS, Google’s Android and Microsoft Windows Phone platforms.

So what does this “app to app linking” promise bring? A better end-user experience for one:

The idea here is that instead of app developers hard-coding calls to open other specific apps from their own software, App Links code can be used to open a variety of related apps. That would save development time and allow for a wider range of software that can be called from within an mobile app.

app links code

Facebook said a number of partners are already using App Links: Spotify is working with Songkick so that users can hear a song in Spotify, tap a link to buy concert tickets from Songkick for the artist and then be back in Spotify, all while the song keeps playing. “One line of code sends users to the selected URL and brings them back into the app,” said Facebook’s Ilya Sukhar when presenting App Links.

While App Links is beneficial to the mobile industry as a whole, it’s evident why Facebook is strongly backing it. By getting users out to content from within Facebook and then back again to Facebook, the company can keep users highly engaged within Facebook’s walls.

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Study shows iOS apps crash more than Android

Android has mostly caught up to iOS in terms of the number and quality of apps available, and it might have eclipsed it in another regard: App stability. According to Crittercism’s Mobile Experience Benchmark report, apps are about twice as likely to crash on iOS as they are on Android.

Crittercism Android

Not surprisingly, the study shows that newer versions of Android and iOS offer more stability than older ones. KitKat, Jelly Bean and Ice Cream Sandwich, for instance, showed a 0.7-percent app crash rate, while apps crashed 1.7 percent on the older Gingerbread OS. The same is true for iOS. The latest iOS 7.1 has a 1.6-percent app crash rate, while apps on iOS 7 crash 2.1 percent of the time. iOS 6 is even higher at 2.5 percent.

As someone who primarily uses an iPhone but tests plenty of Android devices, I find this somewhat surprising. Anecdotally, I definitely experience more crashes on the Android phones I test, but then again, I mostly just tend to run the same apps over and over again on my iPhone, which brings less variability to the mix.

Crittercism Apple

The study also shows that gaming apps have the highest crash rate, at 4.4 percent, while e-commerce apps tend to crash the least, at 0.4 percent. That makes sense, since games tend to be much more resource intensive and are becoming fairly complex on mobile devices.

The report also breaks down app stability by certain devices. The Samsung Galaxy S4, for instance, is shown to experience fewer crashes than either the Galaxy S3 or the HTC One. For iOS, the iPhone 5 is the most stable device, followed by the iPhone 5s. The iPad 2 experiences the highest number of crashes, likely because it runs the oldest hardware.

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Strava unifies running and cycling apps; adds new audio updates, social features

Fans of Strava on both Android and iOS should be happy today as the exercise tracking app got a huge update — Strava 4.0 — on Thursday. The software adds a number of social features, gains audio updates at various points during a route segment and paying subscribers can now track miles on shoes, bicycles or other equipment.

Strava 4.0 Activity Feed

While adding the new features, Strava has combined its running and cycling software into a single app with version 4.0; helpful for those that cross-train. And it has made the software useful in more countries, now supporting 11 languages in this version including Dutch, Japanese, Korean, Russian and Traditional Chinese.

On the social side, Stava’s new activity feed shows Instagram photos taken during exercise and also has one-touch buttons for sharing activities to Facebook, Path and Twitter. When working out with others, activities are automatically grouped for all involved. Maps of routes will also appear so you can see where your friends are working out.

All of these features are included in the free version of Strava, but premium subscribers ($6 a month or $59 a year) gain some extra benefits in the app. Audio data for a workout segment start, halfway point and finish are included. And premium users gain the ability specify the equipment used in a workout. Since running sneakers start to break down after a certain number of miles, this is a feature I look for in all of my exercise apps. The premium subscription also provides detailed historical charts and analysis of your efforts.

Strava 4.0 is available now in the Google Play Store and the iTunes App Store.

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