Category Archives: iphone 4

iOS 8 turns up evidence of another possible iPhone 6 resolution: a larger 828 x 1472

Early this year, we heard from a source that Apple had been testing multiple resolutions for the iPhone 6’s larger display, including a resolution of 960 x 1704. As we outlined, the benefit of that resolution is that it allows both developers and consumers to smoothly transition to the new display without losing high-quality imagery and graphics found in many applications from the App Store. At that density on both a 4.7-inch and 5.5-inch display (the two larger screen sizes for the next iPhone), all content would display larger in comparison to the current, 4-inch iPhone, but there would not be more actual screen real estate. Now, we’ve discovered another potential iPhone 6 screen resolution by way of iOS 8 files inside of the latest Xcode 6 Software Development Kit (SDK) betas for developers.

414 File

As you can see above, the new resolution is found inside of a file within iOS 8’s “Springboard” application. Springboard is another word for the iPhone’s Home screen (where icons are displayed when you tap the Home button). This particular file outlines for the system where icons, by default, will be placed on an iPhone’s Home screen. This particular file, which was added in Xcode 6 beta 5 earlier this month and still exists in yesterday’s Xcode 6 beta 6, is optimized for an iPhone with a resolution of 414 (width) x 736 (height). The iPhone SDK parses hardware resolutions via “point values,” so the actual “Retina” resolution is in fact double (or potentially triple) whatever numbers the SDK presents.

1136

For example, the 4-inch iPhone 5, 5s, 5c and 5th generation iPod touch display resolution is 640 x 1136, but the SDK presents it as “320 x 568.” This can be seen above on the iPhone file listing a “DefaultIconState” for an iPhone with a pixel height of 568 pixels.

Back to the new 414 x 736 file, this iPhone resolution would be slightly sharper (on the 4.7-inch model) than the current iPhone resolution and this new pixel density would actually bring more screen space to the iPhone, allowing Apple to unlock more software-based functionality for its flagship smartphone lineup. Unlike with previous iPhone resoluiton changes, moving to 414 on the width and 736 on the length would add pixels to both the height and the width of the iPhone.

Like the previously discussed 960 x 1704 resolution in testing earlier this year and the iPhone 5/5s/5c’s 640 x 1136 resolution, this new 414 x 736 resolution comes in at a 16:9 ratio. The benefits of Apple sticking to the 16:9 ratio, which seems likely based on the part leaks thus far, include an easier developer transition and consumers continuing to be able to watch widescreen video on an iPhone.

To make sense of what this other potential iPhone resolution could mean for the iPhone 6, we’ve calculated what this resolution would mean at a Retina “2X” scale on new 4-inch (just for completeness, there has been no indication that a revamped 4-inch model is coming) , 4.7-inch, and 5.5-inch screens:

@2x: 828 x 1472 on 4-inch display:

4.0 @2

@2x: 828 x 1472 on 4.7-inch display:

4.7 @2

@2x: 828 x 1472 on 5.5-inch display:

5.5 @2

As you can see, the pixel density on both the new 4.7-inch and 5.5-inch models would meet Apple’s self-imposed Retina threshold. The 4.7-inch model’s sharpness would also surpass the 326PPI density of the iPhone 5/5S/5c, and the 5.5-inch model would be above the 300PPI threshold that Apple co-founder Steve Jobs discussed upon introducing the iPhone 4’s Retina display in 2010.

The benefit of such a display, beyond the additional screen real estate, would be how many icons Apple could fit on each Home screen. The previously discussed file from the iOS 8 SDK indicates that Apple is still planning to include 20 icons per Home screen (excluding the dock), but the additional pixels on the top and the sides of the new display could open up the door for additional icons per screen. Based on calculations, Apple technically has room (at the current iOS icon sizes) to add two additional rows and one additional column.

In our report from earlier this year, we noted that Apple has also been experimenting with moving away from @2x resolutions in favor of rendering the operating system at @3x. For completeness, here are the same calculations at 1242 x 2208, which is 3x the original point values found in the SDK of 414 x 736.

@3x: 1242 x 2208 on 4-inch display:

4.0 @3

@3x: 1242 x 2208 on 4.7-inch display:

4.7 @3

@3x: 1242 x 2208 on 5.5-inch display:

5.5 @3

As you can see, these 3X pixel densities are extraordinarily high, so it seems unlikely that Apple will be able to reach those numbers while keeping the iPhone 6 thin and light (and of course with proper battery life). Of course, with the new phones already in production, Apple has decided what the resolution will be. At this point, between the two potential variations that we know of, the 828 x 1472 sounds more likely solely based on the reference appearing in the most recent builds of iOS 8, the operating system that will come pre-loaded on the new iPhones. Of course, another potential option is that the iPhone 6’s resolution is another pixel ratio not yet discussed, and whatever it may be will be announced at an event on Tuesday, September 9th. The new devices will also include new sensors and improved camera systems.


Filed under: iOS, iOS Devices Tagged: Apple, Display resolution, iOS, iPhone, iphone 4, iPhone 6, Pixel density, Retina, Retina Display, SpringBoard

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Apple announces iOS 8 device compatibility, drops support for iPhone 4

Screen Shot 2014-06-02 at 11.55.42 AM

During the WWDC 2014 keynote, Apple wrapped up its overview of iOS 8 and has officially announced device compatibility. This release is available for developers today and schedules for a public launch in fall.

iOS 8 will be compatible with iPhone 4s, iPhone 5, iPhone 5c, iPhone 5s, iPod touch 5th generation, iPad 2, iPad with Retina display, iPad Air, iPad mini, and iPad mini with Retina display. So it looks like the iPhone 4 is officially dead to Apple.


Filed under: AAPL Company Tagged: Apple, compatibility, device compatibility, iOS 8, iOS 8 release, iOS devices, iphone 4, iPhone 5

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Apple reportedly ends iPhone 4 sales in India after relaunching it earlier this year

iphone_hero_1_201006071

After introducing the phone to the Indian market in January this year, The Times of India is reporting that Apple has reversed this decision, once more discontinuing the product which was originally released in June 2010.

The paper says that new supplies of the iPhone 4 have been terminated at three leading trade partners in the country. It is weird for Apple to reverse plans so soon, but it was also uncharacteristic of the company to bring back the iPhone 4 in the first place.

Apple may have decided that the iPhone 4s and 8 GB iPhone 5c fills the gap well enough that it no longer needs to keep the iPhone 4 around. Despite expanding the availability of the SKU to more countries in mid-April, however, the device is not actually offered in India just yet. It is possible that the transition is still taking place.

The report says that the product has served its purpose in maintaining phone marketshare in India.

It will now pull out the product from all markets, one of its trade partners said. Another partner said the iPhone 4 had served its purpose in India: it doubled the consumer base of iPhones to more than 25 lakh people in one year. And, iPhone users generally being brand loyal, it’s unlikely that these users will migrate to any other brand, the person added.

Coincidentally or otherwise, Virgin Mobile USA stopped offering the phone in early April.  On the April earnings call, CEO Tim Cook said that sales of the iPhone 4 do not makeup a significant portion of iPhone sales:

Just to be clear, on the iPhone 4 question, we’ve sold a very, very low single-digit percentage of those, and so it has extremely minimal impact or result on the quarter.

Cook instead stressed that the 4s is the key reason for Apple’s success in emerging markets. In fact, Cook called out that the 4s as one of the main drivers of new iPhone sales from low-end Android users; over 60% of 4s and 5c buyers came from Android. Apple has been contacted for comment on the iPhone 4′s situation. We will update if we hear anything.


Filed under: AAPL Company, iOS, iOS Devices Tagged: Android, Apple, India, iOS, iPhone, iphone 4, Times of India, Virgin Mobile USA

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New Steve Jobs email a treasure trove of information about Apple TV, Google ‘holy war,’ and behind-the-scenes strategy

Screen Shot 2014-04-04 at 8.48.37 PM

A new email from Steve Jobs that was published during today’s Samsung lawsuit (via The Verge) has revealed a lot about Apple’s plans for its products in 2011 and beyond. As we’ve previously noted, Jobs referred to 2011 as a year of “holy war” against Google, but this document goes above that and describes how exactly Apple planned to wage this war.

A few choice bits are below, followed by the complete email.

The company was already planning the iPhone 4S (referred to as the “‘plus’ iPhone 4″) as well as the redesigned iPhone 5 at the time, and apparently had models of the iPhone 5 case ready to display. The email also indicates that Apple was already working on an LTE model for launch in 2012—a goal they hit with the iPhone 5.

The email also indicates a need for a low-cost iPhone based on the iPod touch to replace the 3GS as the low-end model. Eventually it seems this plan was scrapped, as the 3GS managed to stick around for quite a while.

 2011 Strategy:
- “plus” iPhone 4 with better antenna, processor, camera & software to stay ahead of competitors until mid 2012
- have LTE version in mid-2012
- create low cost iPhone model based on iPod touch to replace 3GS
- Business & competitive update
- show Droid and RIM ads
- Verizon iPhone
- schedule, marketing, …
- iPhone 5 hardware
- H4 performance
- new antenna design, etc
- new camera
- schedule
- CONFIDENTIAL
- cost goal
- show model (and/or renderings) – Jony

Perhaps even more interesting is the iOS strategy section, in which Jobs points out areas that Android has surpassed iOS and how the company plans to catch up (or, in the case of Siri, “leapfrog them”). Also interesting: Apple apparently settled on the name “Siri” for its virtual assistant before it named the iPhone 4S—notice how Jobs referred to the device as a “‘plus’ iPhone 4″ above.

There are also references to iDisk and MobileMe throughout. This is especially interesting because these services were ended in favor of iCloud in 2011. (“Durango” and “Telluride” below are codenames for iOS builds.)

- Strategy: catch up to Android where we are behind (notifications, tethering, speech, …) and leapfrog them (Siri, …)
- Timeline of iOS releases from first until Telluride, including Verizon
- Jasper tent poles
- Durango tent poles (without MobileMe)
- Telluride tent poles (with “catch up” and “leapfrog” notations on each one)

Speaking of MobileMe, there’s an entire section of the email dedicated to that service and its future. In that section, Jobs refers to Google as being “way ahead” in terms of cloud contacts, email, and calendars. Jobs sought to rectify that disparity and add new MobileMe features to help “make [the] Apple ecosystem even more sticky” so that customers would have a harder time leaving.

- tie all of our products together
- make Apple ecosystem even more sticky
- Free MobileMe for iPhone 4, iPad and new iPod touch
- Jasper
- Sign up with Apple ID, Find My iPhone
- Durango
- Find My Friends, Calendar, Contacts, Bookmarks, Photo Stream
- April
- iWork cloud storage
- Telluride
– cloud storage for third party apps
– iOS backup
– new iDisk for Mac

As you can above, Apple’s plans for what we now know as iCloud were originally slated for release as an updated version of MobileMe. There were plans to add third-party cloud storage, iOS backup support, Photo Stream, Find My Friends, and all of the other iCloud features we’ve gotten used to since the service launched. Like iCloud, the revamped MobileMe was also going to be available for free to all new customers.

The eighth point of the email deals with the future of the Apple TV. Jobs points out that new content from sources such as NBC and HBO are needed, and suggests that TV subscriptions could be the future. Overall, however, Apple just wants to keep itself in the living room market.

You can read the entire email below:


Filed under: AAPL Company Tagged: AirPlay, Android, Apple TV, Calendars, contacts, email, Google, HBO, holy war, icloud, iOS, IPhone 3GS, iphone 4, iPhone 4S, iPhone 5, IPod Touch, iWork, michael tchao, MobileMe, NBC, Phil Schiller, Siri, Steve Jobs

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