Category Archives: Front Page

Microsoft Inaccurately Depicts Windows Tablet as Larger than iPad in New Comparison Ad

To go along with two previously released anti-iPad Windows 8 tablet ads, Microsoft has released a side-by-side comparison of the iPad and various Windows 8 tablets, such as the ASUS VivoTab Smart, the same tablet that was used in the aforementioned ad.

ipadvsvivo
In the comparison, Microsoft points out the many reasons why the VivoTab is superior, noting its thinner size and lighter weight. Microsoft also includes a diagram of the 9.7-inch iPad next to a 10.1-inch widescreen tablet that looks visibly larger. That image is not to scale, however, as Elliot Temple of Curi.us (via Daring Fireball) details in a blog post.

microsoftcomparison
Microsoft has drawn a 10.1 inch tablet 36% larger than a 9.7 inch tablet (140x78 pixels vs 102x79). This is so far off you can visually see it's wrong.

The iPad has a screen area of 45.16 square inches, which I double checked with a calculator. The ASUS VivoTab Smart has a screen area of 43.56 square inches. That's right, the ASUS screen is smaller than the iPad's.

The iPad screen is 7.76 by 5.82 inches. The ASUS screen is 8.8 by 4.95 inches. ASUS is larger in one direction but smaller in the other direction, and has 3.55% less area than the iPad, not 36% more as Microsoft depicts.
At the end of the comparison, Microsoft clearly states that the ASUS VivoTab Smart has a "bigger touchscreen" than the iPad:
The ASUS VivoTab Smart is lighter than the iPad, has a bigger touchscreen and more ports, works with more printers, lets you see two apps at once, and runs Microsoft Office and other desktop programs.
As noted by Temple, while the ASUS VivoTab Smart has a larger diagonal screen, its display is smaller overall than the display of the iPad, making Microsoft's above statement clearly false. In previous ads, the first of which was released yesterday, Microsoft also touted the lower cost of the VivoTab along with its ability to run Microsoft Office apps.


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New Colors Rumored for iPhone 5S and Lower-Cost iPhone, Dual LED Flash for iPhone 5S?

Macotakara has released a report with new details on a number of upcoming products, including the rumored low cost iPhone, the iPhone 5S, and the iPad 5. Citing information from several different sources, the site suggests that the low cost iPhone may ship in a number of different colors and that it will begin trial production soon.

Color choices for the low cost iPhone remain murky, as the site has heard rumors from two different sources. The first source said that the low cost iPhone will come in colors that include navy, gold orange, white, and gray, while a second source named white, pink, green, blue, and yellow orange as the available colors. A common theme, however, is that the low cost iPhone will not include a black option.

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Rendering of low cost iPhone in multiple colors

Apple's rumored low cost iPhone is said to be targeted at emerging markets, carrying a price tag of approximately $350-$400 without subsidies. To facilitate a lower price tag, the phone is rumored to have a polycarbonate shell.

According to Makotakara, the low cost iPhone will begin a field test production in June, which will be followed up by wide ranging production in July to accommodate a September launch. This launch date is a bit confusing, as Macotakara previously said that the low cost iPhone would ship in 2014.

As for the iPhone 5S, Macotakara believes that it too will come in multiple colors. Previously, the site suggested that it would ship in three different colors, including the original black and white, but now says that additional colors might be offered, namely gold and green.

The design of the iPhone 5S is rumored to be largely the same as the iPhone 5, but Macotakara’s sources say that it will sport a dual-LED flash and that the rear microphone hole will become circular instead of pill shaped, placed between the camera and the flash. Before the launch of the iPhone 4S rumors suggested that it too might ship with a dual flash, but that did not happen.

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Rendering of iPhone 5S dual-LED flash

Finally the site gives a small bit of information on the 5th generation iPad, suggesting that the extra hole that was seen in some iPad mini prototype cases will be added to the iPad 5. The hole did not make it into the final iPad mini design, but it has appeared in prototype iPad 5 cases as well, and Macotakara suggests that it is an additional microphone.

While the site does not give an expected release date for the iPhone 5S, it does note that the fifth generation iPad will ship after the new iPhone. Previous rumors have suggested that the iPhone 5S will be released in September or later.


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Apple Confirms WWDC Keynote Presentation Will Be Monday June 10th

In an unsurprising announcement, Apple has confirmed that the keynote address for the Worldwide Developers Conference will be at the Moscone Center on June 10, the first day of the conference.

wwdc_2013_logo
The company did not disclose any speakers or agenda, but Apple CEO Tim Cook is expected to take the stage with other Apple executives to present new versions of both OS X and the iOS operating systems.

Prior WWDC keynotes have started at 10 AM Pacific time.

Tickets for the 2013 WWDC sold out in two minutes this year, an all-time record for the event.


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Apple’s Tight Control Over Components Keeping iPhone 5 Repair Costs High

iphone_5_display_assembly_whiteMarketWatch takes a look at the state of the repair industry for the iPhone 5, noting that costs for display replacements remain very high eight months after the device's launch in the United States. The report points to Apple's tight control over components as being the major contributor to high costs, even as the device's new design makes it simpler to replace the display than on previous models.
There is a tight control on iPhone 5 components in the market, [repair firm iCracked founder AJ] Forsythe says. “Market forces determine the price,” he says. “Apple sells about 300,000 iPhones a day and, as the repair market grows, prices will get lower.”

“Apple controls everything from the manufacturing to the gear for the iPhone 5,” says Jeff Haynes, editor at deal site TechBargains.com. As the iPhone 5 is larger than the 4, the cost for replacement parts rises, he says.
The display is the most frequently cited repair item on the iPhone, given the frequency with which users break the glass front of the device, and it is also the most costly component.

For the iPhone 4S, repair firm iFixit currently sells the display assembly for $95, with users needing to follow a difficult 37-step guide to perform the repair. On the iPhone 5, iFixit is charging $200 for the corresponding part, with the white version not even available at this time. But for those who can get their hands on the part, the replacement process requires only a 23-step guide judged "moderate" in difficulty.

The report notes that many repair firms have even not yet begun offering iPhone 5 display replacements, due to both the shortage of parts in the market and the high costs. Apple itself frequently performs repairs by swapping out the user's device, then putting the damaged device through a refurbishment process and reselling it at a discounted price.

Recognizing the prevalence of accidental damage issues with its mobile devices, Apple rolled out an AppleCare+ extended warranty plan alongside the iPhone 4S in October 2011. The $99 plan extends warranty coverage to two years and includes coverage for up to two incidents of accidental damage with $49 deductibles. The plan is not, however, universally available throughout Apple's global sales footprint yet.

Apple is said to be planning to revamp its AppleCare offerings later this year, with Apple reportedly moving to perform more repairs on iPhones rather than simply swapping them out. The company is also said to be transitioning AppleCare into a subscription agreement that would cover multiple devices owned by a customer, rather than having to purchase coverage separately for each device.


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Apple’s Smart Watch May Not Launch Until Late 2014, Use Biometrics and iPod Nano Technology

KGI Securities analyst Ming-Chi Kuo, who has on a number of occasions offered accurate information about Apple's product plans, issued a new research report this week outlining his expectations for Apple's rumored smart watch device, informally dubbed "iWatch". Despite some expectations that the device could launch later this year, Kuo believes that both hardware and software issues will result in the iWatch making its debut in the second half of 2014.
Apple may not have adequate resources to develop an iWatch version of iOS because it may require big changes to iPhone and iPad iOS this year. In addition, wearable device components aren’t mature. For these reasons, we think mass production of the iWatch is more likely to begin in 2H14, not 2H13 as the market speculates.
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Sony SmartWatch (left) and Pebble e-paper watch (right)

On the hardware front, Kuo projects that the iWatch will use a 1.5-2.0 inch display and unsurprisingly believes that Apple will draw on the iPod nano when it comes to components, particularly with respect to the main processor and the touch technology.
Currently, the iPod nano uses the same GF2 touch technology as used by the iPad mini. Since the size and computing ability requirements of the iWatch are similar to those of the iPod nano, we think iWatch will use iPod nano’s GF2 touch technology and AP [application processor].
Further, Kuo believes that biometrics will be a key feature for the iWatch, allowing for increased security and opening the door to broader health-related applications. The biometric support should also aid in building out the cross-device integration many expect to see from the iWatch.

Rumors regarding Apple's smart watch project have been relatively quiet over the past few months, although a report from earlier this week claimed that Apple is testing 1.5-inch OLED displays for the device, with Foxconn said to be gearing up for a trial run of 1,000 devices.


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Corning Pits Gorilla Glass 3 Against Sapphire, Plans Reflection Reduction and Antimicrobial Technology

Following Apple's adoption of sapphire crystal as a strong and durable covering for the rear cameras on the iPhone 5 and fifth-generation iPod touch late last year, rumors of expanded uses for the material have gained some traction. Back in March, we covered a report suggesting that sapphire could see wider adoption as coverings for displays on mobile devices, and just last week a sketchy rumor claimed that Apple is planning to use a sapphire-covered capacitive home button with integrated fingerprint sensor for the iPhone 5S.

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Amid these discussions of the potential of sapphire, Corning has published a feature outlining why its latest Gorilla Glass 3 is in fact already a better option than sapphire for mobile device displays, citing greater strength, lower weight, less energy cost in production, and significantly lower pricing. And with those features has come widespread adoption, with Corning reporting that over 1.5 billion devices have been made with Gorilla Glass.
Jeffrey W. Evenson, [Corning] senior vice president, remarked, “Discussion seems to center around sapphire as an obvious solution for a cover material. What would people say if someone invented a cover that was about half the weight, used 99 percent less energy to make, provided brighter displays, and cost less than a tenth of sapphire? I think they’d say that sapphire was in real trouble. It so happens that we at Corning already invented that cover – and it’s called Gorilla Glass.” Evenson added that the company’s tests so far indicate Gorilla Glass requires about three times more force to break than sapphire after both materials have received similar wear and tear.

Corning also discusses its latest work with Gorilla Glass, noting that the company has already trimmed the materials thickness to the point where it can be curved and shaped without losing strength. Earlier this year, The New York Times reported that Apple was working on a curved glass smart watch, a product that could potentially take advantage of Corning's latest Gorilla Glass advancements.

Going even further, Corning lays out its future plans for Gorilla Glass, sharing that the company is working hard on new versions that reduce reflections for better visibility in bright sunlight and which incorporate antimicrobial technology to minimize the germs which are prevalent on mobile devices.


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Apple Details Five Patents Violated by Samsung Galaxy S4 and Google Now

galaxy_s4_whiteLast week Apple told the U.S. District Court in California that it planned to add the Samsung Galaxy S4 to its patent lawsuit already underway against Samsung. As promised, Apple today filed a motion (via Foss Patents) that details five different patents that the S4 allegedly infringes on.

The filing includes two Siri-related patents violated by Google Now, Google's robust voice activated search assistant. Patents '604 and '959 cover a "universal interface for retrieval of information in a computer system."

The other three patents in the filing cover a "graphical user interface using historical lists with field classes (’502)," a "system and method for performing an action on a structure in computer-generated data ('647)." and "asynchronous data synchronization amongst devices ('414)." According to Apple, these are all claims that other Samsung devices already violate.
Apple determined that the Galaxy S4 product practices many of the same claims already asserted by Apple, and that the Galaxy S4 practices those claims in the same way as the already-accused Samsung devices.
Samsung and Apple were ordered to narrow the scope of their ongoing legal battle earlier this year and as a result, Apple has stated that it will remove one of the other 22 infringing devices from the lawsuit if it is permitted to add the Galaxy S4.

There will be a hearing to discuss Apple's newly filed motion on June 25 in San Jose and the lawsuit, which covers newly released devices that were not a part of the original dispute, is expected to go to trial in March of 2014.


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Apple Updates Look of Online Store With More Feature Images, Fewer Text Links

Apple today rolled out some updates to its online store, not only posting new features advertising Father's Day gift purchases but also introducing a new, cleaner look for the store. While the main page of the online store had previously consisted of a main center column with product promotions flanked by sidebars with additional links, the new look brings an all-feature design focusing more on product images.

apple_store_0513_redesign_main
Previously, the left sidebar had offered quick access to accessory categories for Apple's various product lines, as well as links to the company's refurbished and clearance stores. Shoppers looking for accessories must now drill down through the product categories along the top "shop" navigation bar to reach the various accessories, while links to the refurbished and clearance stores are listed at the bottom of the page.

A similar situation exists for the former right sidebar, which offered links to Apple's other stores such as for education and business, as well as store services including gift cards, financing, and returns. All of these links are now only directly accessible through the store site map links at the bottom of the page.

The change removes some redundancy on Apple's main store page, as many links had appeared both in the main body of the page and lower down in the site map section, and by removing the sidebar links Apple has been able to bring much greater prominence to product images.

apple_store_0513_redesign_accessories
Apple has made additional image-centric changes further down in the site, with the main pages for each of the company's product lines now allowing for larger images and less text, while accessory pages have seen even more dramatic changes away from simple lists and toward more featured images.


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Apple Updates Look of Online Store With More Feature Images, Fewer Text Links

Apple today rolled out some updates to its online store, not only posting new features advertising Father's Day gift purchases but also introducing a new, cleaner look for the store. While the main page of the online store had previously consisted of a main center column with product promotions flanked by sidebars with additional links, the new look brings an all-feature design focusing more on product images.

apple_store_0513_redesign_main
Previously, the left sidebar had offered quick access to accessory categories for Apple's various product lines, as well as links to the company's refurbished and clearance stores. Shoppers looking for accessories must now drill down through the product categories along the top "shop" navigation bar to reach the various accessories, while links to the refurbished and clearance stores are listed at the bottom of the page.

A similar situation exists for the former right sidebar, which offered links to Apple's other stores such as for education and business, as well as store services including gift cards, financing, and returns. All of these links are now only directly accessible through the store site map links at the bottom of the page.

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apple_store_0513_redesign_accessories
Apple has made additional image-centric changes further down in the site, with the main pages for each of the company's product lines now allowing for larger images and less text, while accessory pages have seen even more dramatic changes away from simple lists and toward more featured images.

Update: As noted by Macerkopf.de [Google translation], Apple has also added the ability for users in the German online store to pay for their purchases via PayPal.


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Excerpts of Apple Executives’ Senate Committee Testimony on Tax Policy

Three Apple executives, CEO Tim Cook, CFO Peter Oppenheimer, and head of tax operations Phillip A. Bullock, appeared in front of the U.S. Senate Permanent Subcommittee on Investigation earlier today, testifying about Apple's tax policies.

MacRumors has a rough transcript of the hearing, while the full event is viewable on C-SPAN. The full hearing was quite long, but here are some selected excerpts from our transcript.

Subcommittee
At the beginning of the hearing, Senators are allowed to make whatever opening statements they wish. Senator Rand Paul (R-KY) gave a spirited defense of Apple, saying he was "offended" by the hearing.
"Tell me a politician who is up here and doesn't try to minimize his taxes… Tell me what Apple has done is illegal. I am offended by a government… that convenes a hearing to bully one of America's greatest success stories… If anyone should be on trial here, it should be Congress. I frankly think the committee should apologize to Apple."

Instead of Apple executives, we should have brought in a giant mirror. This problem is solely and completely caused by our tax code. This committee should look in the mirror. "I find it abominable."

We need to apologize to Apple, compliment them for the job creation they're doing, and get on with our job and redo the tax code.
Apple CEO Tim Cook and CFO Peter Oppenheimer also made opening statements. Cook noted that Apple is responsible for creating or supporting 600,000 jobs in the United States, and disclosed for the first time the the upcoming 'Made in the USA' line of Mac computers would be manufactured in Texas, with parts coming from a wide variety of states. Continue reading