Citymapper, a mapping app that specializes in navigating the complexities of public transportation in big cities, has raised a $10 million Series A round led by Balderton Capital with participation from Connect Ventures, Index Ventures and Greylock Partners.
The startup launched as Busmapper in its hometown of London back in 2011, but it’s been layering on other transportation options, from subway lines and trams to ferries and even taxis. Citymapper says it wants to be the daily destination app for any city commuter without a car, and it’s featured two prominent buttons in its Android and iPhone apps — “Get me home” and “Get me to work” – designed to help users pick the best multi-modal option in their daily commute.
The app has enjoyed a bit of local fame in London — where Citymapper estimates it’s been downloaded on half of the iPhones in the city — but it’s also expanded to Paris, New York and Berlin. The company said that it plans to use its new $10 million in capital to expand to new metro areas, though it hasn’t announced any specific cities (here’s hoping Chicago makes the list).
As the mapping and navigation industry matures in the automobile, there’s been a growing focus on way-finding for people outside of the car. Many of the major nav apps have pedestrian options, and some like Google Maps even include public transit in their routes, but a new breed of apps is tailored specifically for the urban dweller who uses every means of city transport apart from an automobile.
Israeli startup Tranzmate is taking a page from Waze’s book, launching an app called Moovit that crowdsources train delay and traffic information from its app users to help pick the best public transit routes through a city. Another Israeli company called Ototo recently launched in the U.S., offering a similar crowdsourced service but with more of a focus on creating a social community around the commute and working with local public transit authorities.
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We learned yesterday from patent trial evidence that Samsung was worried about running ads that directly attacked Apple, wanting Google to do it for them. We now know that it was the death of Steve Jobs which prompted Samsung’s change of mind, running the Next Big Thing ads which directly mocked Apple customers.
An email trail shows that Samsung America’s VP of U.S. sales Mike Pennington cynically described the death of Jobs as “the best opportunity” to run the campaign, as consumers might be worried about Apple’s future product innovations following the death of its famous co-founder.
Sorry to continue to push this issue, but I have seen this far too long and I know this is our best opportunity to attack iPhone …
Chief marketing officer Todd Pendleton replied, giving the go-ahead:
Hey Michael, We are going to execute what you are recommending in our holiday [Galaxy S2] campaign and go head to head with iPhone 4S.
The Wall Street Journal posted the complete trail as a PDF.
It was earlier revealed that Apple’s senior VP of marketing Phil Schiller was so concerned about these ads that he emailed Tim Cook to suggest a change of ad agency to fight back. That didn’t happen, though Apple is currently planning to expand its line-up of digital agencies.
Filed under: AAPL Company Tagged: Android, Apple, Apple vs Samsung, Google, iPhone, Patent, Patent trial, Phil Schiller, Philip Schiller, Samsung, Steve Jobs