Author Archives: Seth Weintraub

Apple Watch ‘pop up’ stores prognosticated for Paris, London and SXSW

Selfridges_London
Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

inside-apple-pop-up-austinApple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.


Filed under: AAPL Company, Apple Watch Tagged: Apple Inc, Apple watch, Austin, Fashion, Paris, SXSW, Texas, Watch

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Apple Watch ‘pop up’ stores prognosticated for Paris, London and SXSW

Selfridges_London
Over the past week, we’ve heard rumors that Apple planned “pop up” stores for displaying the new Apple Watch inside high end stores in both Paris Galeries Lafayette and London Selfridges (pictured above). Now the Austin Statesman notes that Apple has participated in SXSW in a number of ways over the past few years and it would almost be surprising if the Apple Watch wasn’t displayed in some capacity to the international SXSW Interactive audience there. Apple set up a pop-up shop for the iPad 2 during its spring launch in 2011 (pictured right).

inside-apple-pop-up-austinApple has used the festival in the past to showcase a new product (like the iPad 2) or to promote its services (like the iTunes Music Festival last year). SXSW Interactive is the perfect audience of early adopters for a product like the Apple Watch and it wouldn’t be surprising if the company offered a preview of the device there.

SXSW is an annual Music/Film/Interactive conference that runs March 13th-22nd this year, the week following the March 9th event and before the Apple Watch goes on sale in April. One SXSW event Apple Watch enthusiasts may want to check out: Wearables and the Happiness Quotient.

A possible counter-argument to an Apple Watch presence that Apple has focused on Fashion audiences and not Tech audiences for the Apple Watch launch.

Apple also plans another showcase of the Apple watch outside of the Yerba Buena Center where it will hold its Spring Forward event on March 9th.


Filed under: AAPL Company, Apple Watch Tagged: Apple Inc, Apple watch, Austin, Fashion, Paris, SXSW, Texas, Watch

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$40 Mac Bundle: Things, ScreenFlow, Typed, Civ, ExpanDrive, Aftershot Pro 2, more

Mac-software-bundleFrom 9to5Toys Specials:

Today we’ve put together a really impressive bundle of 8 Mac apps including the latest versions of Screenflow and Things (which are $100 and $49 at the Mac App Store by themselves!).

Using the coupon code ULTRAMAC5 at checkout, 9to5 readers can get an extra $5 discount over at Specials.9to5Toys.com to buy the whole bundle for $39.99 – that’s 91% off from the $470 retail price. 

Every app’s latest version is included, none of which has ever been in a bundle before (except AfterShot Pro 2). In fact, 6 of the apps cost more by themselves than the whole bundle does!

Here’s what’s in the goodie bag:

  1. ScreenFlow 5 ($99.99) – The best screen recording tool for Mac. Version 5 was released in October and has never been in a bundle before.
  2. Things 2 ($49) – Award-winning task management app that’s never been in a bundle before.
  3. Civilization: Beyond Earth ($49.99) – The latest in the epic Civilization series.
  4. ExpanDrive 4 ($49.95) – Slick utility app.
  5. ProSoft Data Rescue 4 ($99.99) – Market leader in data recovery. This is the new version 4.
  6. AfterShot Pro 2 ($79.95) – A very solid photo editor, and the only app included that’s been in a bundle before.
  7. Typed ($24.95) – A new text editor that has gotten a lot of hype and acclaim out the gate.
  8. Snapselect ($24.99) – Handy new photo app from MacPhun.

In all, the value is almost $470, and with the coupon code “ULTRAMAC5″ 9to5 readers can grab it for $39.99 (91% off). This one will go really quick.


Filed under: AAPL Company

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Apple’s electric car plans

Apple-Car

It looks like Apple is working on an electric, possibly autonomous automobile. Numerous publications have reported that Apple CEO Tim Cook started the project about a year ago, which followed a M&A meeting with Tesla’s Elon Musk in the Spring of 2013.

We must remember that Apple has many R&D projects and “says no a thousand times for every yes” and of course even if the car project does happen, any type of product is many years off (barring any acquisition). Then there is the current mess that is CarPlay

But the idea does make some sense on a macro level. Tim Cook’s Apple is a Green company and takes on the world’s problems including Global Warming. Electric cars, when coupled with clean energy, cut Co2 emissions.

“We know at Apple that climate change is real… our view is the time for talk is past and the time for action is now” – Tim Cook on the recent opening of Apple’s monster solar project

Execs including Eddie Cue (Ferrari’s Board), Phil Schiller (who testified in the Samsung trial that Apple considered making a car before the iPhone) and Jony “Aston/Bentley” Ive (pictured above, shotgun) are known for their interest in cars.

Perhaps the most compelling argument is that Apple, which sits on $200B cash mountain and looks for areas ripe for disruption, can make a very short list of industries bigger than the consumer electronics industry that it now dominates.

If you consider household capital expenditures, cars are second only to housing. The auto industry is a trillion dollar a year industry. That’s a big pie, even if Apple hopes to just take a small piece. Tesla thinks it can hit Apple’s current valuation in a decade, just by selling electric cars and batteries.

For the record, I’d heard from people outside of Apple that they were hiring people that could only be working on electric cars. Without solid proof and with the knowledge that they’d hired auto folks like Doug Field to actually work on Macintosh hardware development in the past, we had nothing to go on.

The Industry

As an electric car enthusiast who drives two different electric cars and writes about the clean energy/electric car industry, I couldn’t be happier about the prospect of Apple joining the electric car industry. I am a big Tesla fan but I think an Apple car would be great for the whole electric vehicle ecosystem. Even the rumor of Apple’s electric vehicle entry has cast a bright light on the technology.

Every major carmaker has some sort of electric car initiative and the prospect of Apple taking over their industry will only spur investment in the field. Nissan’s Leaf which debuted with ads on iAd, now is the only mainstream fully electric car, but many more are just around the corner.

Apple has the resources to expand vehicle charging infrastructure, battery technology and even influence government regulations.

Electric and autonomous transportation is clearly the future and Apple’s entry would be good for everyone outside of the legacy car and oil industry.

What do you think?

 

 

 


Filed under: AAPL Company Tagged: Apple, Electric Vehicles, EV, Tesla

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Reuters: Apple’s electric car is ‘all about autonomous driving’, Apple is in talks with automotive suppliers

Oatmeal-autonomos-carImage via the Oatmeal

One of the weird details in the WSJ report on the Apple electric car project yesterday was this bit:

Other Silicon Valley giants are looking at autos. Google Inc. has been working on a self-driving car for years. The head of Google’s autonomous vehicle project said last year that the company aims to forge a partnership with auto makers to build a self-driving car within the next few years. A self-driving car is not part of Apple’s current plan, one of the people familiar with the project said.

This morning’s Reuters report contradicts the earlier WSJ report saying that Apple’s electric car will be autonomous.

“It’s a software game. It’s all about autonomous driving,” the source said.

That makes a lot of sense. In 5 years, many cars will have some level of autonomy built in. In 10 years, most cars will be autonomous. Every major automobile manufacturer and most big tech companies see the huge potential here and are actively investing in R&D.

Google and Tesla are the most obvious leaders in this field. Google’s Autonomous car project is well on its way. With public demonstrations already happening and Google lobbying governments for legislation to allow for autonomous driving, the groundwork is already being laid out.

Doug Field, a former Apple executive, demonstrated Tesla’s autonomous driving to me a few months ago (along with an insane 0-60mph time). Tesla expects to have at least partial autonomy in its cars within a year and its cars coming off the assembly line already have the hardware on board to do a lot of this.

Reuters also notes that Apple is talking to automotive manufacturing suppliers which would indicate that they’ve moved beyond the theoretical and are now on to the physical aspects of building a car.

Technology giant Apple AAPL.O is learning how to make a self-driving electric car and is talking to experts at carmakers and automotive suppliers, an automotive source familiar with the talks said on Saturday.

The Cupertino, California-based maker of phones, computers and watches is exploring how to make an entire vehicle, not just designing automotive software or individual components, the source said.

“They don’t appear to want a lot of help from carmakers,” the source, who declined to be named, said.

Apple is gathering advice on parts and production methods, the source said, adding that Apple appeared not to be interested in combustion engine technology or conventional manufacturing methods.

 

APPLECAR


Filed under: AAPL Company Tagged: Apple Car, Autonomus-car, car, ELECTRIC, iCar

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Tesla thinks it can grow to an Apple-sized market cap in a decade

Instagram Photo

Teslas parked at Apple’s Campus

An interesting statement from Tesla CTO JB Straubel in last night’s earnings call. With all of the “Apple car” talk and fight for employees, it is interesting to note how big Tesla thinks the market for electric cars and lithium batteries will be in the coming decade (assuming 10% yoy growth and P/E ratio of 20).

For the record, I’ve also heard rumblings of an early vehicle program at Apple which could be an R&D exercise or turn into something significant. One of the leaders of the program recently left Apple for Oculus if that’s any indication of what kind of technology Apple is hoping to bring to the automotive world.

Also make sure to read about Elon Musk’s secret demand weapon to deploy on car dealers and new consumer battery product.


Filed under: AAPL Company Tagged: Apple Car, market cap, Tesla

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Tesla thinks it can grow to an Apple-sized market cap in a decade

Black Tesla Model X prototype with a trailer hitch and redesigned front end

Quite an interesting statement from Tesla CEO Elon Musk in last night’s earnings call. With all of the “Apple car” talk and fight for employees, it is interesting to note how big Tesla thinks the market for electric cars and lithium batteries will be in the coming decade (assuming 10% yoy growth and P/E ratio of 20).

For the record, I’ve also heard rumblings of an early vehicle program at Apple which could be an R&D exercise or turn into something significant. One of the leaders of the program recently left Apple for Oculus if that’s any indication of what kind of technology Apple is hoping to bring to the automotive world.

Also make sure to read about Elon Musk’s secret demand weapon to deploy on car dealers and new consumer battery product.


Filed under: AAPL Company Tagged: Apple Car, market cap, Tesla

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