Author Archives: Seth Weintraub

LaCie introduces Thunderbolt 2 4K solutions at NAB, highlights 8big Rack full of 6TB Seagate Drives

For those who do heavy duty video editing and want to take advantage of the Thunderbolt 2 speeds offered in Apple’s latest Pro products, LaCie introduced some interesting new products at the 2014 NAB Show. Three new storage solutions are on tap: The LaCie 8big Rack, 5big and 2big feature industry leading speeds and the latest 6TB hard drives from Seagate. This combination of speed and capacity make these products ideal for 4K workflows. Built–in hardware RAID keeps data safe, while cutting–edge industrial design delivers user efficiency and stunning appearance. From LaCie:

LACIE 8BIG RACK

The LaCie 8big Rack Thunderbolt 2 is the company’s first Thunderbolt 2 rackmount storage solution. Compact and stylish, the LaCie 8big Rack features up to eight 6TB 7200RPM hard drives from Seagate, for an impressive 48TB in a mere 1U size. Delivering speeds of up to 1330MB/s*, it is the most powerful plug and play rackmount solution for 4K video editing.

view full press release

LACIE 5BIG

Now featuring Thunderbolt 2 technology, hardware RAID 5 and industry–leading capacity, the new LaCie 5big is nearly two times faster — delivering speeds of up to 1050MB/s*. Thanks to Seagate’s new 6TB 7200RPM hard drives, it boasts a 20% capacity increase, which makes it the most compact 30TB storage device on the market. With these advances, the new LaCie 5big gives video professionals huge capacity and ample bandwidth for improving 4K workflows — right on the desktop.
view full press release

LACIE 2BIG

The new LaCie 2big boasts a host of features including Thunderbolt 2 technology, hardware RAID and a new industrial design. Speeds of up to 420MB/s* along with two 6TB 7200RPM hard drives from Seagate make the new LaCie 2big the fastest, highest capacity dual–bay external storage solution on the market. It features USB 3.0 for compatibility with nearly any computer. Plus, its all–new industrial design sets a new standard for versatility and reliability.

view full press release

NAB SHOW

The new LaCie 8big Rack, 5big and 2big join the Little Big Disk (shipping since February 2014) to create the most comprehensive Thunderbolt 2 storage range on the market. LaCie will demonstrate these products at the NAB Show in Las Vegas from April 7–10, 2014. Customers attending the show are encouraged to stop by the LaCie booth (SL9927) to see first hand how these products excel in 4K workflows. For an exclusive sneak peek of these demonstrations, watch this video filmed earlier today: www.lacie.com/nab2014

AVAILABILITY

The LaCie 8big Rack, 5big and 2big, featuring Thunderbolt 2, will be available this quarter through the LaCie online store and LaCie resellers. Pricing will be announced when the product is available for purchase.

WARRANTY

LaCie professional products are protected by a three-year limited warranty. The warranty includes complimentary web–based resources, expert in–house technical support and worldwide repair and/or replacement coverage. Warranty extension and Advance Care Option can also be purchased. For details, visit www.lacie.com/warranties.

ABOUT LACIE

LaCie, the premium brand from Seagate Technology (NASDAQ: STX), designs world–class external storage products for Apple®, Linux and PC users. LaCie differentiates itself with sleek design and unmatched technical performance. Find out more at www.lacie.com.


Filed under: Enterprise Tagged: 4K resolution, Hard disk drive, Las Vegas, NASDAQ, RAID, Seagate, Seagate Technology, USB 3.0

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The confidential internal slides that show why Apple is making a bigger iPhone 6

iPhone-4-5-inch displaysApple internal slides

There has been no shortage of rumors that the iPhone 6 will have a big screen ranging from 4.7-inches to over 5 inches. But why is Apple doing this? They just changed the display size from 3.5-inches to 4-inches and another screen size increase could present a headache for developers, casemakers and the whole ecosystem.

The answer, from Apple’s own research/presentation, shows they have to. There is no growth in the 4-inch phone market for devices that cost more than $300. In fact, that market is shrinking overall.

Apple-growth-rate-slowing

Why?

Below is the slide that shows how Apple ended up in this predicament. It isn’t just consumers wanting big screens for less. Carriers also have it out for Apple, according to the internal slides released (via Re/code) during the current Apple v. Samsung patent trial. Citing the iPhones high market share, subsidy premium, ‘Unfriendly’ policies and lack of alignment, Apple believes the carriers have a strong interest in capping iPhone sales. Finally, according to Apple, competitors are improving their hardware and ecosystems and spending ‘obscene’ amounts of money to gain traction at carriers. That is Samsung more than anyone else.

Why-bigger-iphones

So what can Apple do?

Apple can sell a 4-inch iPhone for under $300, either forgoing their historically huge margins and/or making a cheap device. Neither of which are very likely. You can currently buy an iPhone 5c at Virgin without a plan for just over $300 but those are likely still subsidized because they are locked to Virgin. It is hard to find a 4-inch iPhone for under $500 on the open market.

The much more likely scenario is that Apple sells a bigger iPhone 6 for its current market price and margins addressing the growing market. At the same time, its current lineup could drop in price and come close to hitting that magic sub-$300 price point.

In short, Apple must make a bigger iPhone.

 

 


Filed under: AAPL Company

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Apple VP Greg Joswiak talks 70% Japan iPhone market share with Tokyo TV, deflects questions about iPhone 6

TV Tokyo got a quick interview with Apple VP of iPad, iPhone and iPod Marketing Greg Joswiak. In the snippit, cropped above from a longer segment, Joswiak boasts that Apple is approaching 70% iPhone marketshare in Japan – something he attributes to Apple’s  relentless focus on quality and the Japanese consumer’s desire to put quality above cost.

As you’d expect, Joswiak deflects questions about the iPhone 6 to the chagrin of the reporter.

Apple this year landed the biggest Japanese carrier NTT DoCoMo which also spurred renewed pricing competition among its competitors allowing Apple’s Japanese marketshare to explode to near 70%.

(via Macotakara)


Filed under: AAPL Company Tagged: Apple, greg joswiak, iOS, iPad, iPhone, iPod, Japan, Softbank

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First Apple Store opens to public in Turkey

After a long build up, Apple’s first Eastern Europe/Asia Minor store opened up today in Istanbul at the Zorlu Center. As with some other flagship stores, it is mostly subterranean with a glass upward protrusion. This one has four large panes of glass covered by a white roof with a darker Apple logo surrounded by a fountain as pictured below.

zorlu_center_first_view_big Image via ifoAppleStore

Apple yesterday held a press event attended by one of the Apple Store leads Steve Cano. Tim Cook took to Twitter to announce the opening:

More images and videos below:

apple4 stevecone-540x405 apple1 apple-store-istanbul-zorlu-center-scroll-81

https://www.youtube.com/watch?v=NuwRv6vaYNU

https://www.youtube.com/watch?v=gSLUfGZ8fWg

https://www.youtube.com/watch?v=VbqscMB3XKs


Filed under: AAPL Company Tagged: Apple, Apple Store, istanbul, Steve Cano, Tim Cook, Turkey, Zorlu Center

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Phil Schiller testimony reveals Android marketshare threat and concerns Media Arts Lab wasn’t matching Samsung ads

Apple-vSamsung-schillerEvidence presented by Samsung

Apple SVP of Marketing Phil Schiller took the stand again today in the Samsung Patent Trial v2. Schiller was grilled on a number of emails Samsung came up with in discovery that painted Apple as paranoid about the rise of Android and Samsung’s Galaxy line in particular. CNET covered one such email where Schiller seemed concerned with the quality of Samsung’s Superbowl ad campaign:

After watching one Samsung pre-Super Bowl ad Schiller wrote an email to Vincent, commenting on the ad. “It’s pretty good and I cant help but think “these guys are feeling it” (like an athlete who can’t miss because they are in the zone) while we struggle to nail a compelling brief on iPhone,” Schiller wrote in an email, presented in court on Friday. He added: “Something drastic has to change. Fast.”

The concern was apparently so strong that Schiller wrote an email to CEO Tim Cook contemplating firing its dedicated marketing agency Media Arts Lab (MAL), a subsidiary of TBWA Chiat Day which itself is a subsidiary of Omnicom. Steve Jobs brought in Lee Clow at Chiat Day to create the Think Different campaign when Apple was teetering on bankruptcy in 1997 and the agency has been Apple’s only outside ad team ever since. In 2013, Apple’s “Designed by Apple in California,” was its first new branded ad campaign since 1997. Samsung positioned that campaign as a response to its Android threat…

Re/code notes other emails regarding Samsung and other Android players outspending Apple in marketing and carrier channels to gain traction.

“Competitors have drastically improved their hardware and in some cases their ecosystems,” a member of Apple’s sales team wrote in a document that was prepared as part of a fiscal 2014 offsite meeting. Portions of the document were shown Friday to the jury in the Apple-Samsung case. The document, which was presented as part of Samsung’s cross-examination of Apple Senior VP Phil Schiller, noted that all the growth in smartphones was coming either from large-screen devices costing more than $300 or from devices that cost less than $300, with the segment that included the iPhone showing decline. Other concerns noted in the document included the idea that Android rivals were “spending ‘obscene’ amounts of money on advertising and/or carrier channel to gain traction” and that mobile carriers had an interest in limiting iPhone sales because of, among other things, the high subsidies they had to pay on the device.

Schiller said he didn’t agree with the assessment which was made by lower level sales execs within Apple. Apple did however eventually lower the price on some of its phones and is expected to unveil a much bigger iPhone 6 in the fall.

Following Schiller, one of Apple’s iPhone Engineers, Greg Christie testified, reiterating many of the details of the genesis of the iPhone which Apple had previously detailed to the WSJ (including the room where the first meetings were held).

The trial is expected to last the entire month with each company getting 25 hours of arguments followed by jury deliberations. The Apple v. Samsung trial will continue next week.


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Pad & Quill announce new iPhone 5/s Traveller soft leather case, inspired by old coin pouch

We’re huge fans of Pad & Quill so we’re excited to let you know that today the St. Paul, MN-based company announced some new wallets/cases for iPhone 5/s. Most notable is the $70 Traveller case [WANT] which will hold your iPhone and multiple cards in a pouch around back with a slider that helps eject your wares. We’ve noted before how much we like Pad and Quill’s rugged construction and genuine materials.

My dad had an old coin pouch that he carried everywhere with him and I have very good memories of that. We made this case inspired by his old coin pouch. It’s a tribute to my Dad and to the Craftsman. This is a VERY intricately hand assembled iPhone cover that includes a generous hidden back pocket for multiple Credit cards and ID. This is soft full grain luxury and rugged protection.

The Traveller comes in both Whiskey Brown and Onyx Black.

cases-113_1 travelerfeatures_pocket_1 travelercolorselect_whiskey_1 travelercolorselect_black_1 travelerfeatures_inspired_1 travelerfeatures_handassembly_1

To accompany this new case, P&Q also just launched 3 new Pad & Quill Wallets made of the same luxury materials…

The Midtown $40 – The minimalist wallet made of Full Grain leather and parachute grade stitching. The Journeyman $55 – A great classic bifold for the everyday adventure The Odyssey  $90 – Ok, this one is for travel and it is amazing. Holds Passport, tickets, cc, ID and money. Even has a hidden pocket. All fits in the back of jean pocket or coat pocket. Even includes a Micro Pen for immigration documents!


Filed under: AAPL Company Tagged: Coin, Credit card, Handhelds, iPad, iPhone, Odyssey, Pad & Quill, Pad and Quill, Quill, Traveller

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This is the room where the iPhone was born

iPhone-born

Ahead of the latest Apple-Samsung trial, Apple is sharing some of the details regarding the creation of the iPhone with the WSJ. As an aside, Apple also shared a shot of the secret windowless room where the original iPhone meetings took place. The nondescript room is where most of the design decisions for the original iPhone’s software were made and is called “hallowed ground” to Greg Christie, who designs the software interface for products and one of the first members recruited to work on the device in 2004.

It doesn’t mean that the windowless room, lit by fluorescent lights hanging from the ceiling, looked like anything special. Christie recalled the walls had signs of water damage from a flood in an adjacent bathroom. A few images covered the walls including one of Apple’s “Think Different” posters of famous graphic designer Paul Rand and another of a large chicken running around without its head.

Inspiration comes in many forms.

Apple may be sharing this information to drum up public support before the trial. Or, perhaps more likely, Apple knows this information will come out in the trial and wants to “own” the story beforehand.

 


Filed under: AAPL Company Tagged: Apple, Christie, iPhone, Paul Rand, Samsung, Steve Jobs, Wall Street Journal, WSJ

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