Author Archives: Mark Gurman

Jony Ive’s new look for iOS 7: black, white, and flat all over

ImageIve

With the grand unveiling of Apple’s next operating system for the iPhone, iPad, and iPod touch approaching, sources have provided detailed descriptions of what users and developers alike could expect from the software’s fresh look.

As we reported in April, Apple Senior Vice President of Industrial Design Jony Ive has been leading a thorough overhaul for iOS 7 that focuses on the look and feel of the iOS device software rather than on several new features.

Sources have described iOS 7 as “black, white, and flat all over.” This refers to the dropping of heavy textures and the addition of several new black and white user interface elements.

Sources say that over the past few months, Apple has re-architected iOS 7′s new interface several times, so until the new software is announced at WWDC, interface elements could dramatically change from what Apple has been testing internally in recent weeks.

Nonetheless, you can find what we have been hearing about iOS 7′s new user experience below:

Ive on Heavy Textures:

In software design meetings with Apple’s iOS designers, accompanied by Apple’s Human Interface vice president Greg Christie, Ive has shared his reasoning behind his distaste for the texture-heavy (skeuomorphic) interfaces heralded by Apple co-founder Steve Jobs and former iOS chief Scott Forstall.

Ive stated that software designs filled with physical metaphors do not stand the test of time, according to a person familiar with the design meetings.

According to this person, Ive also shared that because iOS’s current applications have several differing designs, Apple’s users could become confused.

For example, the current yellow notepad-inspired Notes app contrasts significantly from the silver-textured Maps, blue and white Mail, and casino-inspired Game Center apps.

Jony Ive

But now that over half a billion devices running Jobs’ and Forstall’s iconic system have been sold, Ive has the immense challenge to make Apple’s software as clean and seamless as his glass and aluminum devices, all while making the software remain simple enough to resonate with customers.

For the upcoming operating system, which Apple says will be unveiled at its June Worldwide Developers Conference, Ive has not simply picked areas of the software design to tweak. He has essentially made his mark on every corner of the operating system, according to descriptions from sources, all while mostly keeping the essence of what has made iOS so ubiquitous.

Turning on the iPhone:

Screen Shot 2013-05-23 at 9.40.16 AM

When Steve Jobs unveiled the iPhone to the gushing crowd at his January 2007 keynote address, one of the first breakthrough moments for spectators is when Jobs took his finger to perform the slide-to-unlock gesture on the iPhone’s Lock screen. Since that day, the iPhone’s Lock screen has mostly remained the same.

With iOS 7, Apple will drop the shiny, transparent time bar on the top of the Lock screen in exchange for a shine-free, black interface. Additionally, the square-grid for entering a pin code has been replaced with round, black buttons with white text and white borders. Additionally, sources say that notifications on the Lock screen may see improved manipulability with gestures.

Overall, the Lock screen is different than what users have become accustomed to, but it functions in a similar manner.

Notifications: 

Current iOS Notification Center

Current iOS Notification Center

Jony Ive has inspired the iOS design team to replace many of the linen and leather textures found in iOS, such as in the iPad Calendar app, with flat white and black coloring. For instance, Apple’s Notification Center drop-down panel currently has a dark linen background. In iOS 7, according to people familiar with the software, this design becomes a dark grey/black color with white text.

As we previously reported, the latest iOS 7 builds being tested include new panels for quick access to information. For example, in addition to local weather and stocks information (like as introduced in iOS 5), Apple is testing other widgets for Notification Center. Sources shared examples such as localized news feeds. Additionally, Apple is testing a dedicated, easily-accessible panel for WiFi, Airplane Mode, and Bluetooth toggles.

Home Screen:

The current, iconic Home screen

The current, iconic Home screen

As we previously reported, iOS 7′s Home screen design is mostly the same as the display of app icons found in iOS since the first iPhone. While the Home screen app icons lose shine, shadows and gloss, the buttons are still round and just as tappable.

Also as we previously noted, most of the Apple-bundled app icons have been redesigned with flatter, less-skeuomorphic textures. Notable app icon changes for “flatness” are present for the Camera and Photos apps, while the Game Center logo loses the green felt and chess pieces.

Additionally, panorama-like wallpapers (images that pan as Home screens are swiped) are also present. This feature makes sense in light of Apple adding panorama photography capabilities to some iOS 6 devices last year. Panorama wallpapers have existed in Google’s Android OS for several years.

Additionally, navigation and tab bars have been redesigned to remove gradient textures. Some bars in iOS 7 are also said to include a minor blurring effect. In some apps, the Status Bar is less transparent than in iOS 6. iOS 7′s system-wide keyboard is similar the keyboard in previous versions of iOS, but the design is a lighter shade of grey and does not include shadowing.

Redesigned Apps:

In addition to the Home screen buttons, most of Apple’s apps have been redesigned to fit the white, black, and flat theme of the new operating system. For example, the shredding animation for deleting virtual passes has likely been removed from Passbook.

Additionally, the iPhone’s Notes app has replaced the yellow notepad design for a flat white look. Apps such as Mail, Calendar, and Maps have also gained a more uniformed look with flat white textures. While the core elements of those apps are mostly white, each app has been given a unique button color. Essentially, each app has a white base with a respective color theme.

iOS 7 Calendar Concept by SimplyZesty

iOS 7 Calendar Concept by SimplyZesty

For example, the Calendar app could potentially have red buttons, while Messages could have green controls. While not exactly accurate, the above concept art for a “flat” iOS 7 Calendar provides a fair representation of how the aforementioned red theme could be implemented. The actual iOS 7 Calendar’s UI changes are not as ambitious as depicted in the above concept art.

While the Mail app, for example, is light on many changes, apps such as App Store, Newsstand, Game Center, Safari, Camera, and Weather have seen significant transformations.

Apple’s new Weather application is said to include slightly animated images to notate types of weather such as rain, sun, or snow. One source says that it is similar to the above design recently posted to Dribbble.

Game Center, unsurprisingly, has been stripped of green felt. Newsstand has been tweaked to remove the wood-shelf interface. It is likely that the wood will be replaced with a texture slightly reminiscent of OS X Mountain Lion’s app dock. Safari for iPhone’s design has been tweaked, particularly in the tabs view.

The App/iTunes/iBook stores will pick up a flatter, white look (as opposed to the current dark black theme). Additionally, due to confusion from users looking to FaceTime, the iPhone may now include a standalone FaceTime app like the iPad and iPod touch. In previous versions of the iPhone software, FaceTime video calling has been tucked away into the Phone application.

New Features:

While iOS 7 is heavy on design changes, the operating system also includes some various new features across the board. We previously reported that iOS 7 will likely include integration for Flickr and Vimeo in addition to improved in-car support for Maps and Siri. While the new interface will be a major change for consumers, sources say that iOS 7 is also an ambitious update for developer-focused features.

Priorities: 

According to people familiar with iOS 7′s development, Apple’s designers and engineers are prioritizing an overhaul of the iPhone’s version of iOS over the iPad’s software.

Release:

It is highly likely that Apple will release iOS 7 to customers this fall alongside new hardware. We are expecting Apple to release an iPhone refresh with improved internals in the fall. Additionally, Apple seems to be prepping new versions of the iPad and iPad mini for the fall. 

(Top two images created by Michael Steeber)



Apple confirms WWDC keynote address scheduled for Monday, June 10th

Screen Shot 2013-05-23 at 9.47.05 AM

Apple has confirmed to AllThingsD that this year’s Worldwide Developers Conference (WWDC) will kickoff with a keynote address on Monday, June 10th. Apple typically kicks off its WWDCs with keynotes.

Apple previously said that it would debut new versions of iOS and OS X at WWDC. The conference runs from June 10th until June 15th. We’re expecting Apple to debut a redesigned iOS 7 with improved in-car integration, more social network connectivity and OS X 10.9 with an improved Finder and power-user features.

We will have live coverage from Moscone in San Francisco during the keynote.



Microsoft hits iPad again, this time about hardware specs, multitasking, printing

Following up on its ad from yesterday claiming that the iPad is not a productivity device, Microsoft has posted a new ad pitting Windows 8 tablets against the iPad. Today’s ad focuses on expressing that Windows 8 tablets are better productivity devices with the full Microsoft Office suite rather than just OneNote and multitasking capibilities. Additionally, the Redmond-based company pits a single ASUS tablet’s weight and thinness against the iPad. Additionally, Microsoft shows how that single ASUS tablet includes an SD card reader, and the company claims that Windows 8 printing is more versatile than Apple’s AirPrint. Thanks, Matthew!



Smule ships free, collaborative, interactive ‘Guitar!’ game for iPhone

Smule, one of the early high-profile developers for Apple’s App Store, has launched a new app to follow-up on its taste for music software. The company, today, launched a new free game called “Guitar!” The app sources music from its own with the company’s “Sing!” karaoke app, and this new guitar app works as a virtual guitar for the iPhone’s display. As you improve in your gaming skills, your awarded points will increase in the game.

Guitar! by Smule brings you the unique experience of musical collaboration between guitarist and singer. Our carefully crafted list of guitar songs have been paired with real vocals from our Sing! Karaoke app, giving you the true feeling of playing with a live singer.
You create the invaluable foundation for your singer as you strum the chords of the song. Add personal flourishes on individual strings, a bit of vibrato, or emphasis on particular notes. And for advanced players or those who just want to jam out and sing to your own tune, check out our freestyle mode!

You always sound good, but practice makes perfect and it pays to play! The more you play, the more you earn. Start off in easy mode, and keep playing to earn new difficulty levels and more challenging songs. As you continue your journey, try out new guitar sounds by unlocking our Electric and Rock guitars.

This first version has a limited songbook because we wanted to make sure every song was fun, satisfying, and a bit challenging. We’re working on adding many more songs and singers, and we would love your feedback. Please suggest new songs from inside the app!

The current songbook includes:
** When I Was Your Man – Bruno Mars
** I Won’t Give Up – Jason Mraz
** Bubbly – Colbie Caillat
** Stand By Me – Ben E. King
** I’m Yours – Jason Mraz
** Your Song – Elton John
** The A Team – Ed Sheeran
** Home – Phillip Phillips
** Hallelujah – Leonard Cohen
** Amazing Grace
** …more songs coming soon! Suggest songs in the app!

Every song includes vocals provided by the talented singers from our Sing! Karaoke app. (Thank you!)

PLAYING TIPS:
* Strum – swipe your finger across the strings
* Pick – tap a single string
* Change the chord – select from the colored tabs on the left
* Create vibrato – shake the phone
* Emphasize a strum – swipe faster and you’ll play louder



Latest Windows 8 tablet commercial uses Siri to mock iPad ads, pricing, capabilities

Microsoft’s latest television commercial for Windows 8 tablets uses a Siri voice-over to mock the iPad’s pricing and capabilities. The ad appears to frame Windows 8 tablets as more capable for productivity and more valuable for the price (via The Verge). What’s somewhat comical here is that one of the few advantages Microsoft touts for its tablets is the ability to run PowerPoint, something Microsoft has clearly been holding back from the iPad for some time now. Would it surprise anyone to see another couple of ads in this series focusing on Word and Excel?

Oh, and how much of that 64GB of space on the Windows tablet at the end is free for media? You’re lucky to get half of the space.

Microsoft’s ad is in similar style to Apple’s late 2012 advertisement to introduce the iPad mini. Apple’s ad below:



Analyst claims Apple ‘iWatch’ wrist-device is over a year away, explains why watch more practical than glasses

‘iWatch’ Concept (many more here)

KGI Securities analyst Ming-Chi Kuo, who has provided seemingly accurate information about previous Apple hardware releases (timing non-withstanding), claims that Apple’s much-rumored wearable wrist device will not arrive until late 2014. The analyst pinpoints production to begin sometime in the second half of the year:

Apple may not have adequate resources to develop an iWatch version of iOS because it may require big changes to iPhone and iPad iOS this year. In addition, wearable device components aren’t mature. For these reasons, we think mass production of the iWatch is more likely to begin in 2H14, not 2H13 as the market speculates.

This timeline is notable because previous reports about the rumored device have claimed a release date sometime in late 2013. Bloomberg, a typically accurate source for technology news, previously reported that Apple is eyeing a release by the end of this year.

Kuo also explains why he feels that Apple is developing a wrist-device, not glasses:

Apple will likely enter the wearable device market via iWatch first, not glasses. We think glasses aren’t likely to be mass produced in the next 1~2 years given cost and consumer behavior. Take Google Glass for example. We forecast Jabil will make only around 40k units in 2Q13, a far cry from mass production. We think Apple has accumulated abundant experience in designing wearable products through developing the sixth generation of the iPod nano, and the iPhone has many accessories similar to wrist bands. Moreover, Apple has applied for many curved screen and battery patents, which would be helpful for developing watch-like products.

Multiple reports have noted some potential features for an Apple wrist-device. Rumors and speculation have covered uses such as receiving phone call, message, and social network notifications via the wrist-device in addition to uses for health-related applications. Indeed, Kuo reiterates some of the health-related apps rumors with claims of biometric sensor integration in the device.

iWatch Concept by Anders Kjellberg

In today’s report, Kuo also claims that the device will feature a display based on the iPod nano’s touch screen.

iWatch panel to be 1.5-2.0 inches, and likely to be made by Japanese or Korean supplier. We think a 1.5-2.0 inch panel suits watch applications best. The reason for choosing Japanese or Korean suppliers is that they enjoy closer cooperation with Apple, hence are more likely to become suppliers for Apple’s new products.

iWatch may use iPod nano’s GF2 touch technology and AP. Currently, the iPod nano uses the same GF2 touch technology as used by the iPad mini. Since the size and computing ability requirements of the iWatch are similar to those of the iPod nano, we think iWatch will use iPod nano’s GF2 touch technology and AP.

Earlier this week, a report claimed that Apple is gearing up to test 1.5-inch OLED displays for its wrist device.

Screen Shot 2013-05-22 at 3.49.27 PM

Apple recently patented a slap-wrist-band design for a wearable accessory. Earlier this year, we rounded up all of the publicly available tidbits about the upcoming Apple device.

Kuo also believes that iOS device integration and biometrics will be key selling points:

Biometrics to be a focus. With a biometrics function, the iWatch can provide safer and more convenient user identification and offer more health care applications, which would create new business opportunities.

Integration with other Apple products a key selling point. The more secure identification mechanism and a biometrics function that we forecast the iWatch will have are complementary to other Apple products, and will therefore enhance the user’s experience of Apple’s ecosystem.

Apple has several patents for curved glass display and manufacturing technologies that could be useful for such a product. We have also highlighted Apple’s current competition in the market and the skill-sets and interests of Apple’s leadership that could help play into the development of an iWatch.

As for Apple’s comments on such a product, Apple CEO Tim Cook has an interest in wearable devices, but admitted at the 2012 D10 conference that the “book hasn’t been written yet” in regards to wearable devices changing the “behavior” of people. Apple board member Bill Campbell discussed wearable computer devices earlier this year. Cook previously said that Apple would launch major new products this fall and “throughout” 2014.



As expected, Otterbox acquires fellow case maker LifeProof

Screen Shot 2013-05-22 at 2.28.52 PM

Otterbox and LifeProof executives announcing the deal at CTIA

At CTIA, notable case maker Otterbox announced that it has closed an acquisition deal for competing iPhone case maker LifeProof. Both companies offer similar cases with a focus on durability.

During a question and answer session, executives from both companies revealed that the deal was 120 days in the making.While LifeProof will be embedded into Otterbox, the companies shared that the LifeProof branding is well-known and will be retained in some yet-to-be determined fashion.

We’ve been hearing rumblings of this acquisition for several weeks.

FORT COLLINS, Colo.–(BUSINESS WIRE)–OtterBox®, the global leader in protection for handheld technology, today announced the acquisition of TreeFrog Developments Inc., DBA LifeProof®. Founded in 2009 and headquartered in San Diego, LifeProof is an award-winning maker of protective cases and complementary accessories for smartphones and tablets.

Much like OtterBox, LifeProof is a rapidly growing, multi-million dollar business with a strong global brand, comprehensive product offering, impressive intellectual property and thriving company culture. Over the next 30 days, OtterBox will begin incorporating the LifeProof brand into the OtterBox family. More information about product availability and alignment will be determined at the completion of the integration.

“The joining of OtterBox and LifeProof is a way to combine two great brands and provide customers with even more great products, services and choices for smartphone accessories,” OtterBox CEO Brian Thomas said. “Both companies are successful because we foster an environment where everyone takes pride in being part of a culture that knows how to identify opportunities and grow them quickly. Our goal in this acquisition is to create more value for our customers than we ever could have generated while operating individually.”

A key driver for the acquisition is about creating customers who are passionate about the OtterBox brand. “Our strategy is to utilize our combined brand momentum, and world-class talent to create a great customer experience that generates OtterBox brand ambassadors for life,” Thomas said. “Our customers and our employees are the ones who have the passion for the brand that allows us to succeed. This passionate spirit motivates us to build better teams, better companies and ultimately, better communities. At the end of the day, that is our goal.”

OtterBox employs approximately 650 people worldwide. LifeProof employed approximately 250 people, who are now members of the OtterBox family and will remain in their San Diego location for the foreseeable future.

OtterBox has been a family-owned business since 1998. The financial details and terms of the agreement are confidential.



Developer hacks iOS to route notifications through Google Glass (video)

An iMessage sent to Glass

An iMessage notification sent to Glass

Adam Bell (@b3ll), a well-known developer for many software platforms, has figured out a way to route all notifications from an iOS device through Google Glass. The implementation, even in its early stage, seems to work quite well. Bell notes that all notifications, such as iMessages and Tweets automatically are shown via the Google Glass interface. Video and more details below:

Video provided to 9to5Mac by Adam Bell

Notably, as also shown in the video, users are able to swipe between old and new notifications via Google Glass. Because opening up iOS Device notifications through Google Glass requires some tweaking of the core of Apple’s mobile operating system, the functionality is currently solely available to those with jailbroken iPhones, iPads, and iPod touches.

A Twitter DM sent to Glass

A Twitter DM sent to Glass

Bell says he will upload the tweak to GitHub in the coming days. It will also eventually be released as a fully developed Cydia tweak.

iPhone users with Google Glass can currently use their iPhones to send phone calls to the wearable computer, but not much else is currently possible. Android users are given more connected functionality via the Google Play “MyGlass” app.

An Instagram notification sent to Glass

An Instagram notification sent to Glass

Bell, and other iPhone users, hope that Google will eventually open the MyGlass app up for iOS, but until that time comes, this tweak will be a viable solution.

Continue reading


Flickr, Vimeo integration likely to bolster social ties in iOS 7

Flickr:Vimeo Image

Flickr/Vimeo iOS Apps

In the upcoming overhaul of its iPhone, iPad, and iPod touch operating system, iOS 7, Apple plans to include an increased presence of third-party social networks, including Flickr and Vimeo, according to a person familiar with the software. Since the new software is yet to be even officially announced, there is a very real possibility that any feature in testing could be removed prior to the announcement, this person said (much like Facebook integration was removed from iOS 4). More details below:

Last year, Apple added Facebook integration to iOS, and in 2011, the company struck a deal to integrate Twitter.

Both Flickr and Vimeo will now also be integrated deeply into the new operating system, so users will be able to sign into the respective networks via iOS 7′s built-in Settings application. Like with iOS’s Facebook and Twitter ties, Apple customers will be able to log-in one time into each social network and have full sharing access.

With Flickr integration, iPhone, iPad, and iPod touch customers will have the ability to share photos stored and/or taken on their devices to Flickr with a single tap from the system-wide share menu. Flickr has been integrated into the paid iPhoto iOS App Store app and OS X Mountain Lion since 2012, but iOS 7 will represent the first time in which the photo sharing service has been integrated deeply into the entire iOS operating system.

It is likely, that just like with Facebook and Twitter, the new iOS integration for Flickr will allow for instant log-in to Flickr via various App Store apps. For example, the Instagram application currently offers users the ability to share Instagram photos to Flickr. However, users currently must login manually to Flickr. The iOS 7 changes could avoid users needing to sign in for each individual Flickr-connected app.

Flickr is a photo sharing service owned by Yahoo. The product was given significant changes earlier this week by the direction of recently appointed Yahoo CEO Marissa Mayer. Earlier this year, Mayer met with Apple executives to discuss increased Yahoo integration with iOS, according to recent reports, but Flickr was not one of the previously reported pieces of the discussions.

Yahoo currently provides data for Apple’s bundled Weather and Stocks applications on iOS. Additionally, the company provides information for various functions within the iOS Siri voice-control software.

Flickr/Vimeo integration in OS X

Flickr/Vimeo integration in OS X

Vimeo is a significant addition to iOS in light of Apple’s recent strategy of removing Google services from its products. Last year, Apple removed its in-house YouTube video viewing app from iOS, but the company has still allowed users to quickly upload video to the Google-owned video sharing service. Vimeo will be a new video-sharing option that Apple deeply embeds into iOS, giving users an option beyond YouTube.

Sources did not comment regarding Vimeo potentially fully replacing YouTube video uploading in a future version of the iOS software. Vimeo was integrated into the Mac operating system last year with Mountain Lion.

Besides being significant for Apple’s own iOS customers, it is likely that integration into iOS will be vital for the continued growth of both Flickr and Vimeo. In the months following the embedding of Twitter functionality into iOS 5, Twitter shared that the integrated boosted the social network’s overall signups by 25% per-month on a global scale.

With Flickr and Vimeo fighting larger and more known networks like Facebook and YouTube, respectively, iOS integration could be the spark needed to make the photo and video sharing sites household names.



Apple CEO Tim Cook says Made-in-USA Mac will be assembled in Texas

Screen Shot 2013-05-21 at 11.37.11 AM

During this morning’s Senate hearing regarding Apple’s tax strategies, Apple CEO Tim Cook provided opening statements regarding Apple’s perspective on the issues. Notably, during a time in which Cook was discussing Apple’s United States-based operations and strategies, the Apple CEO said that Apple’s upcoming Made-in-the-USA Mac line will be assembled in Texas…

Apple has not previously disclosed where the already announced US-built Mac will be assembled. Foxconn, Apple’s main assembly partner in China, has factories in Texas.

We’re using our earnings growth to invest billions of dollars in the U.S. to create even more American jobs. We’re investing $100 million to build a Mac product line here in the U.S. The product will be assembled in Texas, include components made in Illinois and Florida, and rely on equipment produced in Kentucky and Michigan.

We previously noted that Apple is working with Quanta on shipping certain iMac models, but Quanta is based in California and Tennessee. With this in mind, it is likely that Apple will be working with Foxconn on the US-built Mac.

Apple, yesterday, disclosed that components for this new Mac will be sourced from Arizona, Texas, Illinois, Florida and Kentucky. Today, Cook also reiterated that Apple is building a new administrative campus in Texas.